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How to adapt your acquisition investments after December 25?

The “sweet spot” In the last two years, the cost of disseminating mobile advertisements reduced by almost 50% between December 24 and January...

Published on 29 December 2021

Why use a User Acquisition agency when you already have…

There’s no doubt that the User Acquisition (UA) team you’ve built up over time is some of the best professionals in this field....

Published on 7 December 2021

ASO: don’t underestimate the importance of your store pages

Store pages are the entry point for all your app users. Every user will see the page, so it has to be clear...

Published on 22 November 2021

Why should you consider Q5 in your end-of-year media plan?

As we explained to you last year, you should not miss the time in 2021 when CPMs are the lowest of the year....

Published on 12 November 2021

ATT: 6 months after its release, what impact for the…

Six months ago, Apple imposed App Tracking Transparancy on all application publishers. A revolution in mobile advertising. As it is a new way...

Published on 26 October 2021

Black Friday, Christmas, special operations: how do you come out…

While 2021 has still been marked by the health crisis, Black Friday remains a period of sales and intensive consumption that is not...

Published on 19 October 2021

Why is creative content so important for your mobile acquisition…

In User Acquisition (UA) the quality, diversity and originality of creative content are key elements in the success of a mobile campaign. When...

Published on 6 October 2021

Mobile App marketing: what you shouldn’t miss out on this…

UA sources, Market News, Expert Articles… all the news you shouldn’t miss this summer about user acquisition and mobile marketing. 1. UA sources...

Published on 31 August 2021

Fintech & mobile advertising: more flexibility for greater performance?

Online banking, innovative financial solutions, apps to keep track of your accounts, etc. The fintech landscape has changed a lot in recent years....

Published on 12 August 2021

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