Covid-19: what impact on my mobile acquisition campaigns?…
In times of lockdown, mobile user behaviors are changing. It is therefore interesting to ask yourself how this crisis is impacting mobile acquisition...
Published on 23 March 2020NEWS
Discover our market analysis and tips for successful mobile campaigns
Quo Vadis’ User Acquisition: +20% organic additional user
CATEGORY: PRODUCTIVITY
- CPI < 1 €
- 20% of additional organic users.
- Conversion rates equal to organic ones
Performance-based Web Acquisition: Google Does Not Limit Itself…
In web acquisition, the Google Ads ad-network is comprised of two main options well known to advertisers: the Search and the Display. In...
Published on 19 December 2019KAPTEN & ADDICT MOBILE: a successful European expansion!
Category VTC
- Top 1 Overall on the app store
- Volume of installations x7
- conversion rates similar of organic campaigns
The absolute basics of app tracking
In 2018, 94% of French people were equipped with a mobile phone; 3 out of 4 preferring the use of a smartphone. As...
Published on 23 September 2019
Key advice to create killer visuals to optimize…
In a world where an image is worth a thousand words, creatives are key elements in differentiating brands. Especially in the field of...
Published on 1 August 2019Addict Mobile & Coyote: Let’s Conquer the roads…
CATEGORY: TRAVEL/GPS
- + 400 designs created
- + 156K installs
- CPR decrease by 15 %
Meetic & Addict Mobile: let’s seduce those singles!
CATEGORY: DATING
- App install campaigns
- +250K installs
- Positive ROI
App Store Optimization (ASO): do not ignore the…
194 billion. This is the number of applications downloaded in 2018 worldwide on Apple and Google stores. A figure that makes you almost...
Published on 3 July 2019
