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Do you speak CTV?

As connected TV continues to redefine the advertising landscape, its potential as an acquisition channel continues to grow. With an ROI exceeding that...

Published on 9 October 2023

DTM #2: Limit Android campaigns, ios users more qualified

DTM #2: I need to limit Android campaigns because iOS…

User Acquisition myth #2: I need to limit Android campaigns because iOS users are more qualified. This widespread myth is based on generalizations...

Published on 3 October 2023

Mastering CTV Creatives to Engage App Users

In 2023, connected TV, or CTV, has definitively established itself as a viable, performance-oriented acquisition channel for mobile app publishers. The vast majority...

Published on 2 October 2023

2 major topics for DMEXCO 2023: AI and Privacy

We’ll skip the details about the barbecue offered by Eyeo, the privacy player, and the DMEXCO Party hosted by MMA Germany, AppsFlyer, and...

Published on 25 September 2023

Comment configurer son MMP pour le SKAN 4.0 ?

How to set-up your MMP for SKAN 4.0?

Meta’s recent announcement of SKAN 4.0 support in July 2023 accelerated its adoption worldwide. This adoption was ultimately delayed due to the discovery...

Published on 13 September 2023

DTM #1: Launching only Google and Meta is all I…

User Acquisition myth #1: “Launching only Google and Meta is all I need for successful UA campaigns.” The question of whether there is...

Published on 5 September 2023

User Acquisition: flexible tools designed to adapt easily to market…

The importance of tech and flexible tools, whether in terms of reporting, optimization or creation, is undeniable in the field of user acquisition....

Published on 4 September 2023

Best Practices for Custom Product Pages

– by Taya Franchville, App Growth Consultant at AppTweak In December 2021, Apple announced the release of custom product pages (CPPs). App marketers...

Published on 10 July 2023