The app economy has grown steadily in 2021. According to App Annie, user spending on app stores reached a total of $ 135...
Published on 17 January 2022
The “sweet spot” In the last two years, the cost of disseminating mobile advertisements reduced by almost 50% between December 24 and January...
Published on 29 December 2021
There’s no doubt that the User Acquisition (UA) team you’ve built up over time is some of the best professionals in this field....
Published on 7 December 2021
Store pages are the entry point for all your app users. Every user will see the page, so it has to be clear...
Published on 22 November 2021
As we explained to you last year, you should not miss the time in 2021 when CPMs are the lowest of the year....
Published on 12 November 2021
Six months ago, Apple imposed App Tracking Transparancy on all application publishers. A revolution in mobile advertising. As it is a new way...
Published on 26 October 2021
While 2021 has still been marked by the health crisis, Black Friday remains a period of sales and intensive consumption that is not...
Published on 19 October 2021
In User Acquisition (UA) the quality, diversity and originality of creative content are key elements in the success of a mobile campaign. When...
Published on 6 October 2021
UA sources, Market News, Expert Articles… all the news you shouldn’t miss this summer about user acquisition and mobile marketing. 1. UA sources...
Published on 31 August 2021
