Black Friday, Christmas, special operations: how do you come out…
While 2021 has still been marked by the health crisis, Black Friday remains a period of sales and intensive consumption that is not...
Published on 19 October 2021With this new technology, we address one of the major challenges in user acquisition: continuously updating creative assets to avoid the phenomenon of...
Published on 2 February 2022Definition Whether audio or video, streaming has experienced strong growth in recent years, driven by the Covid-19 epidemic. From podcasts and series to...
Published on 25 January 2022The app economy has grown steadily in 2021. According to App Annie, user spending on app stores reached a total of $ 135...
Published on 17 January 2022The “sweet spot” In the last two years, the cost of disseminating mobile advertisements reduced by almost 50% between December 24 and January...
Published on 29 December 2021There’s no doubt that the User Acquisition (UA) team you’ve built up over time is some of the best professionals in this field....
Published on 7 December 2021Store pages are the entry point for all your app users. Every user will see the page, so it has to be clear...
Published on 22 November 2021As we explained to you last year, you should not miss the time in 2021 when CPMs are the lowest of the year....
Published on 12 November 2021Six months ago, Apple imposed App Tracking Transparancy on all application publishers. A revolution in mobile advertising. As it is a new way...
Published on 26 October 2021While 2021 has still been marked by the health crisis, Black Friday remains a period of sales and intensive consumption that is not...
Published on 19 October 2021