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Connected TV: a new performance-based acquisition channel for apps

Considered an emerging channel for user acquisition, connected TV, or CTV, is the next trend to keep up with for application publishers seeking...

Published on 16 June 2023

[Replay] Connected TV: All you need to know to crack…

Watch the replay of our presentation with FuboTV at the last MAU Vegas and dive into Connected TV, the future of mobile acquisition!...

Published on 14 June 2023

[Replay] Creatives for Performing UA Campaigns

The latest edition of the App Growth Summit took place in Paris on May 11th and Addict Mobile was very happy to be...

Published on 24 May 2023

App Store Optimization: a real acquisition lever

The Android Play Store and iOS App Store are the only entry points to download an app. Every user must go through them,...

Published on 26 April 2023

Understand the SKAdNetwork data to maintain the performance level of…

Since May 2021 (iOS 14.5), Apple has implemented the ATT, which limits the feedback of data for advertising campaigns. Apple’s aim is to...

Published on 25 January 2023

TikTok campaigns: Our tips for reaching engaged users

According to the State of Mobile report from App Annie, in 2022, TikTok was again confirmed as one of the biggest growing applications...

Published on 14 September 2022

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