Producing more, moving faster, testing at scale. None of it guarantees better results. AI has become the baseline, not the advantage. What still makes a difference is knowing where it falls short, and keeping enough control over your strategy to act on it.
Fast Facts : What is Ad fatigue? Ad fatigue is when repeated exposure to the same ad makes users stop engaging with it. At Addict Mobile, it’s seen as a natural cycle driven by rising frequency. As users see an ad too often, CTR drops, conversions follow, and performance declines. Small audiences, too few creatives, […]
Social vs Search? Trying to choose between the two is a mistake many teams still make today. One builds intent, the other captures it, and real performance comes from how they work together across the funnel, not from choosing one over the other. The problem is that most strategies focus only on what converts in […]
Driving a full funnel strategy is not just about understanding its principles. The real challenge begins when it comes to execution. In a first white paper, we explained why performance can no longer be approached solely through conversion. Rising acquisition costs, fragmented user journeys, and the multiplication of touchpoints have changed the landscape. Performance is […]
Check out our latest creatives of the quarter!
Mother’s Day isn’t just another campaign. It’s a moment where emotion drives performance. At Addict Mobile, we treat it as a short but high-intent window, where inspiration, timing, and relevance matter more than discounts. Purchase decisions are shaped by gift intent, symbolism, and reassurance. Users explore, compare, hesitate, and decide under time pressure. The challenge […]
For years, marketing performance has been structured around final conversion. CPA, ROAS, last click: optimization has focused primarily on the bottom of the funnel. But today, acquisition costs are rising, user journeys are increasingly hybrid, and data is more fragmented than ever across App and Web. In this environment, focusing solely on conversion is no […]
The difference isn’t the tool. It’s how you use it. At Addict Mobile we use AI in creative production, but it doesn’t replace designers. It supports them. It helps speed up asset creation, explore new creative directions, produce videos and voiceovers more efficiently, and test more variations. But the ideas, the strategy, and the performance […]
User Generated Content (UGC) is everywhere. But why does it work so well? In this video, we explain: UGC isn’t influencer marketing. It isn’t just “raw” content either. It’s a strategic lever that, when used correctly, can improve creative performance and strengthen your brand. If you’re working in marketing or user acquisition, this is what […]
Branding or performance?Most acquisition strategies still try to choose one. But in reality, they don’t play the same role. In this video, we break down the real differences between branding and performance across the funnel, measurement, costs, and creatives and explain why the strongest acquisition strategies combine both. 👉 Read the full Branding vs Performance […]
What really drives ad performance? ⚡ Fast Facts is our new short-format series designed to break down key marketing concepts quickly and clearly.No buzzwords. No fluff. Just facts and practical insights. 📈 Episode 1: Performance MarketingIn just one minute, we explain how data-driven decisions turn marketing into a measurable growth engine and how performance marketing […]
Since App Tracking Transparency, mobile measurement has shifted into a world without scalable advertising identifiers. SKAdNetwork 4.0, Meta’s controlled return of AMM, and the growing mix of aggregated signals and internal data sources have made attribution more fragmented, slower, and less actionable. To help brands regain control of measurement in a post-ATT environment, we designed […]
TikTok is no longer just an entertainment platform. It is now one of the most effective environments to capture attention, reach audiences that are harder to access elsewhere, and generate measurable performance. In a context of shrinking data availability and less precise targeting, creativity has become the core performance lever: it is no longer the […]
Retail acquisition is more competitive than ever. In this video, we break down what really drives performance for retailers in 2026. Rather than relying on a single lever, successful strategies are built on the right combinations: web and app working together, a balanced channel mix, and a solid creative foundation that is continuously refreshed and […]
Check out our latest creatives of the quarter !
App or Web ? Most marketers pick one, but are they really using the full power of their funnel ? It’s not just about choosing a platform, it’s about understanding the unique role each plays in User Acquisition. Learn how to test smart, blend the two channels effectively and turn your multi-platform data into superior […]
💡 What if the best time to advertise… came after the holidays? When everyone hits pause, smart marketers stay live.Q5 isn’t just a quieter season, it’s a strategic window where costs drop, users stay active, and performance data gets sharper. Less noise. More performance.👉 Discover all the details and insights in our full article: https://bit.ly/4qIw9N6
🎯 Everyone does A/B testing. But few do it right. It’s not just about comparing ads, it’s about understanding what truly drives people to click, watch, and convert. Learn how to test smart, get real insights, and turn data into performance. 🎥 Watch the video to see how we scale creativity into results.
🖤 Black Friday 2025 is coming and so is the chaos. Take 90 seconds. Get the essentials to make your campaigns perform when CPMs rise and competition explodes: No fluff, just a cheat sheet packed with actionable insights to win this key UA season. 🎥 Watch the video & download the guide to get your […]
Black Friday 2025 is once again shaping up to be one of the key moments for mobile acquisition. With rising CPMs, increased competition, and the need to capture a highly motivated audience, careful preparation is essential. To support you, we’ve created a cheat sheet guide. Inside, you’ll find best practices to manage your campaigns: platform […]
Check out our latest creatives of the quarter!
Struggling with high CPIs, creative fatigue, and weak SKAN signals? 👉 Discover how catalog ads can boost UA performance, cut costs, and scale your campaigns. In this video, Irina shares 4 reasons to make them part of your strategy: ✅ Automated creative refresh✅ Stronger SKAN signals✅ Endless testing with product feeds✅ Campaigns aligned with business […]
What you will learn in this white paper In a constantly evolving digital landscape, Connected TV (CTV) is becoming an increasingly strategic channel for advertisers. This white paper takes an in-depth look at the intersection of CTV and mobile user acquisition, outlining the opportunities, methodologies, and best practices for activating this channel within a performance-driven […]
🎥 iOS vs Android: Which one delivers better UA performance? From tracking and costs to reach and ASO, they play by very different rules. So… which one should you bet on? 🔽 We break it down in 4 key rounds in this short video. Check out the article for deeper insights
Want results on Meta? It’s not about doing more, it’s about making the right choices. Targeting, bidding, creatives: we share the key levers to boost your campaign performance. Focus on what matters and execute well and the results will follow. Watch our video for practical advice, and check out the full article for all the […]
Everyone’s doing UGC, but are you doing it right? More than ever, UGC is shaping performance strategies across verticals. But let’s be real, not all UGC drives results. So what makes the difference between scroll-stoppers and scroll-past? We break down the key elements that separate high-converting UGC from the rest in our latest video. And […]
Check out our latest creatives of the quarter!
The advertising market has never been more competitive. Standing out now relies on two key levers: creative innovation and continuous experimentation. For a single ad to truly perform, it can take up to 50 variations. In other words, focusing on Creative Performance is essential to any effective UA strategy. Advertisers have clearly understood this. Some […]
More and more developers are taking control and opting for self-publishing. Why? But succeeding in self-publishing also means knowing when to bring in the right expertise. That’s the approach First Pick Studios took with Endless Wander: focusing on production while outsourcing their UA. For more information, check out the full business case here.
🎥 SKAN vs Probabilistic – Which one should you use? Since Apple’s ATT, tracking performance on #iOS has become a challenge. Each method has its strengths… and its limits. So, which one should you rely on? The answer isn’t that simple. 🔽 In this video, we break it down round by round. Watch now and […]
In a highly competitive environment, App Store Optimization (ASO) is an essential strategy for increasing an app’s visibility and conversions. Indeed, 65% of app downloads come from searches on App Stores (source: Apple). An effective ASO strategy combines data analysis, optimized content creation and rigorous testing. In this guide, discover our 5 recommendations for optimizing […]
The soft launch is a long-awaited moment, following months or even years of work. This launch phase is particularly important, as it provides a number of insights into the game’s potential success. In this white paper, you’ll discover the steps you need to take to ensure maximum success for your mobile game. Download our white […]
📱“Why isn’t my app ranking higher?” We get it, ASO can feel like a headache, but it doesn’t have to. ➡️It’s not about following a one-size-fits-all formula. Success comes from adapting, experimenting, and staying ahead. In this video, we’re sharing 5 essential lessons to help your app stand out on the stores. For more information, […]
Vous utilisez peut-être les annonces Apple Search Ads dans vos campagnes d’acquisition d’utilisateurs, mais êtes-vous sûr de les exploiter au maximum ?
Check out our latest articles of the quarter!
🎨 Creative testing isn’t just about trying everything, it’s about finding what truly works. At Addict Mobile, we’ve developed a 3 phase approach that simplifies the process of identifying top-performing hashtag#creatives. Curious to learn more? 🧐 Carla Vassalo, Team Lead UA, breaks it down step by step ! For more information, check out the full […]
👀 Eye-catching creatives grab attention, but do they drive results? With privacy limits making it harder to target, creatives are the real deal, and having a clear view of their performance is key. Our UA Director, Musique Battut, explains why getting into the details of your creative data is the secret to boosting your campaigns. […]
Check out the creatives conceived by our designers this trimester!
You’re likely producing creatives for your #UA campaigns, but how do you make sure they truly drive performance? ➡️ Today, Romain Soubrier, Art Director at Addict Mobile, shares his top 4 creative tips for your UA campaigns. 👉 Want to learn more? Check out the full article here: https://bit.ly/3x4IjsG
Discover our latest creatives for the trimester!
You may be familiar with organic growth, but do you know about performance-driven organic growth? Carla Vassalo, Growth, and UA manager, explains everything you need to know about this strategy and how it can elevate your UA efforts. 👇 Want to learn more? Check out the article
Discover the creatives designed by our team this quarter!
User Acquisition Agency: Should user acquisition be internalized or outsourced? While some application publishers already have knowledge in this area, it is essential to consider the advantages of collaborating with specialized partners to outsource user acquisition. Find out all the reasons to do so with Manuel Pacreau, CEO of Addict Mobile To find out more, […]
With the changes introduced by SKAN 4.0, is your MMP setup up to date and fully satisfying your needs? If not, don’t miss out on essential tips shared by Matthieu, User Acquisition Director at Addict Mobile, for an efficient setup that provides the information you need! For additional tips and a comprehensive guide, please check […]
