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Mobility apps, how do you generate that first much sought…

In recent years, the mobility-as-a-services offering has diversified considerably. Hybrid bikes, scooter and bike rental, price, journey and transport method comparison sites now...

Published on 1 March 2022

New technology for declining video in record time, meeting the…

With this new technology, we address one of the major challenges in user acquisition: continuously updating creative assets to avoid the phenomenon of...

Published on 2 February 2022

Streaming apps and advertising: Content to drive performance?

Definition Whether audio or video, streaming has experienced strong growth in recent years, driven by the Covid-19 epidemic. From podcasts and series to...

Published on 25 January 2022

Key points in User Acquisition for 2022

The app economy has grown steadily in 2021. According to App Annie, user spending on app stores reached a total of $ 135...

Published on 17 January 2022

How to adapt your acquisition investments after December 25?

The “sweet spot” In the last two years, the cost of disseminating mobile advertisements reduced by almost 50% between December 24 and January...

Published on 29 December 2021

Why use a User Acquisition agency when you already have…

There’s no doubt that the User Acquisition (UA) team you’ve built up over time is some of the best professionals in this field....

Published on 7 December 2021

ASO: don’t underestimate the importance of your store pages

Store pages are the entry point for all your app users. Every user will see the page, so it has to be clear...

Published on 22 November 2021

Why should you consider Q5 in your end-of-year media plan?

As we explained to you last year, you should not miss the time in 2021 when CPMs are the lowest of the year....

Published on 12 November 2021

ATT: 6 months after its release, what impact for the…

Six months ago, Apple imposed App Tracking Transparancy on all application publishers. A revolution in mobile advertising. As it is a new way...

Published on 26 October 2021

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