AI is now at the center of every conversation in user acquisition. Creative production, campaign management, data analysis… these tools are everywhere. Yet...
Published on 7 April 2026
In acquisition strategies, search and social both play a central role. They are two key channels for driving traffic, acquiring users, and supporting...
Published on 3 April 2026
Explore our User Acquisition Digest, your monthly roundup of the latest news and trends in the performance marketing landscape. Meta updates its conversion...
Published on 30 March 2026
In 2026, marketing performance no longer relies on a single channel. Effective strategies combine multiple levers that influence every stage of the user...
Published on 17 March 2026
Mother’s Day holds a unique position in the marketing calendar. Mother’s Day 2026 will once again be an emotional milestone before it becomes...
Published on 9 March 2026
Google Ads remains a core pillar of performance marketing for many advertisers. The platform drives volume, captures strong intent, and directly contributes to...
Published on 3 March 2026
Discover our User Acquisition Digest, your monthly update on the latest trends and news in performance marketing! Adjust releases its “Mobile App Trends...
Published on 23 February 2026
For a long time, marketing performance was mainly about conversion. Generating purchases, measurable leads, or app installs was enough to steer acquisition strategies....
Published on 9 February 2026
In acquisition, finding the right balance between branding and performance remains a central topic. Branding is often associated with awareness and long-term impact,...
Published on 27 January 2026
