Partner Ecosystem
Addict Mobile within the UA ecosystem
Media sources
MMPs
Business Partners
What do these partnerships involve?
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- Support for platforms by a dedicated account manager
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- Dedicated contacts for support in case of issues
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- Access to discounts through our partner network
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- Early access to new features
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- Market insights & vertical-specific analysis
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- Workshops & certifications
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- Analyses: Brand lift, split testing, and more
We are Business Partners
Don’t hesitate to contact our teams
Addict Mobile can help you improve your performance.
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Retargeting vs Remarketing: What’s the Difference and Which Strategy Should You Use in 2026?
Most users don’t convert during their first interaction with a brand. According to the Baymard Institute, the average cart abandonment rate exceeds 70%, which explains why re-engagement strategies have become essential for advertisers. The challenge is no longer just about driving traffic. It’s also about re-engaging users who have already shown interest, at the right […]
Published on 29 June 2026- User Acquisition
The Third Pillar: Where OEM Advertising Fits in Your Performance Marketing Mix
– by Ashwin Shekhar, Co-Founder & CRO at AVOW The list of channels in a mobile UA (user acquisition) brief looks almost identical to the one from five years ago. Meta. Google App Campaigns. Apple Search Ads. A programmatic layer for retargeting. Maybe TikTok. The lineup has barely shifted, even as the cost to run […]
Published on 23 June 2026- User Acquisition
Why Performance Marketing Without Brand Investment Ends Up Costing More
The split between branding and performance budgets refers to how marketing investments are allocated between brand awareness campaigns and performance campaigns. In 2026, finding the right balance between branding vs performance budget has become one of the most strategic decisions marketing teams have to make. Budget pressure isn’t easing anytime soon: acquisition costs keep rising, […]
Published on 9 June 2026- User Acquisition