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Mobile User Acquisition: Trends and Challenges of 2021

2020 was the year of the global health crisis, which further accelerated the growth of mobile phone use: more time spent on phones,...

Published on 27 January 2021

AppsFlyer’s Fraud Report: Fraud decreases by 30% year-over-year.

The Appsflyer 2020 report on app install fraud is out and notes a 30% decrease in fraudulent installations. Global Trends to take away...

Published on 20 January 2021

Best App Acquisition Campaigns EMEA 2020. Silver winner!


Published on 16 December 2020

Black Friday 2020, CPI increased by 78%


Published on 30 November 2020

The cost of mobile acquisition : how the market behaves,…


Published on 24 November 2020

The APP ID Snapchat, dynamic audiences for better performance


Published on 9 November 2020

Apple limited the IDFA: a change that will push the…

At their latest “Developer Conference”, the WWDC 2020, Apple announced the launch of their new operating system: iOS 14. This announcement was accompanied by...

Published on 6 July 2020

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