Understand the SKAdNetwork data to maintain the performance…
Since May 2021 (iOS 14.5), Apple has implemented the ATT, which limits the feedback of data for advertising campaigns. Apple’s aim is to...
Published on 25 January 2023NEWS
Discover our market analysis and tips for successful mobile campaigns
Our tips for reaching engaged users on TikTok
According to the State of Mobile report from App Annie, in 2022, TikTok was again confirmed one of biggest growing application in terms...
Published on 14 September 2022
Dating apps: What are the User Acquisition constraints?
Dating apps need acquisition to support their growth, revenue, and number of active users. Nevertheless, they are subject to constraints that are specific...
Published on 7 September 2022
Our creative best practices
A few months ago, we discussed the importance of creative in your mobile acquisition campaigns and how to find creative that works and...
Published on 13 July 2022
The importance of Firebase in managing Google UAC…
You’ve probably noticed that for some time now Google has been recommending the integration of Firebase for managing mobile application installation campaigns on...
Published on 15 June 2022
Soft launch: our key tips to succeed in…
In our previous two articles (part 1 and part 2), we talked about the key points to follow during a mobile game soft...
Published on 3 June 2022
iOS 15: Custom Product Pages & Product Page…
In December 2021, iOS 15 integrated 2 new functions that may help you to optimize the conversion of your page on the App...
Published on 20 April 2022
Are creatives the new targeting in a post…
The arrival of iOS 14 has limited ad targeting options: it means less data collected and the data is less accurate. So we...
Published on 12 April 2022
For the second consecutive year, Addict Mobile is…
For the second consecutive year, we are one of Les Mobiles D’or winners. This year, we presented our success case with Kard, in...
Published on 21 March 2022
