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Why Performance Marketing Without Brand Investment Ends Up Costing More

The split between branding and performance budgets refers to how marketing investments are allocated between brand awareness campaigns and performance campaigns. In 2026,...

Published on 9 June 2026
  • User Acquisition
wolrd cup marketing

World Cup: Is YouTube the New Playing Field for Advertisers?

As the World Cup approaches, World Cup marketing strategies are evolving rapidly. YouTube is becoming more than just a platform for entertainment. Between...

Published on 8 June 2026
ad fatigue en

Why Ad Fatigue is accelerating in 2026 (and how to…

Ad Fatigue refers to the gradual decline in ad performance when the same audience is exposed to a creative too frequently. The result:...

Published on 10 May 2026
  • Creatives
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From First Purchase to Repeat Revenue: Rethinking Acquisition for E-commerce…

Over the past few years, mobile acquisition strategies have evolved significantly. Yet one habit still remains: evaluating campaign performance primarily through the first conversion.  For...

Published on 30 April 2026
  • User Acquisition
cover 2026 world cup

World Cup: How to Make the Most of This Key…

The 2026 World Cup stands out as a unique marketing moment, driven by spikes in attention tied to match moments rather than sustained...

Published on 27 April 2026
  • User Acquisition
AI in advertising

AI won’t save your acquisition campaigns. Here’s why.

AI is now at the center of every conversation in user acquisition. Creative production, campaign management, data analysis… these tools are everywhere. Yet...

Published on 7 April 2026
  • User Acquisition
acquisition battle search vs social

Acquisition Battle #5: Search vs Social

In acquisition strategies, search and social both play a central role. They are two key channels for driving traffic, acquiring users, and supporting...

Published on 3 April 2026
  • User Acquisition
user acquisition digest cover en

UA Digest #14: What’s new this month?

Explore our User Acquisition Digest, your monthly roundup of the latest news and trends in the performance marketing landscape. Meta updates its conversion...

Published on 30 March 2026
  • User Acquisition
meta ads vs google ads

Meta Ads vs Google Ads: which platform should you choose…

In 2026, marketing performance no longer relies on a single channel. Effective strategies combine multiple levers that influence every stage of the user...

Published on 17 March 2026

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