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The power of performance-driven organic growth on social media for…

In the dynamic and competitive landscape of app user acquisition, marketers are constantly seeking innovative strategies to drive growth, engagement, and revenue.   One...

Published on 10 April 2024

DTM #9: App install campaigns on CTV don’t enable me…

User Acquisition myth #9: App install campaigns on CTV don’t enable me to acquire users for my app profitably Drawing parallels between CTV...

Published on 29 March 2024

How Can Apple Search Ads Boost User Acquisition Strategies?

To promote user acquisition strategies in the digital landscape, developers and marketers are continuously exploring methods that deliver measurable outcomes. Apple Search Ads (ASA) emerges...

Published on 29 March 2024

Do you speak mobile gaming?

With 2.2 billion active mobile gamers worldwide and consumer spending reaching $107.3 billion in 2023, the mobile gaming market remains a thriving sector....

Published on 18 March 2024

Interview with Marianna Moreno, Product Owner at Addict Mobile

Discover the central role of Marianna Moreno, Product Owner at Addict Mobile, at the intersection of various departments and client needs. For over...

Published on 20 February 2024

DTM #8: I have an in-house team, I don’t need…

User Acquisition Myth #8: I have an in-house team, I don’t need a mobile marketing agency to manage my UA campaigns When an...

Published on 14 February 2024

Do you speak Meta?

Explore this Meta glossary to discover or review your vocabulary related to this essential User acquisition channel. Advertising Placements on Meta Products Various...

Published on 28 January 2024

DTM #7: I have to limit my UA campaigns on…

User Acquisition myth #7: I have to limit my UA campaigns on iOS because performance measurement is no longer possible. Following the iOS...

Published on 24 January 2024

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