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Our tips for reaching engaged users on TikTok

According to the State of Mobile report from App Annie, in 2022, TikTok was again confirmed one of biggest growing application in terms of user engagement. Here are our best practices for managing your campaigns on TikTok.     Creative tips     – Always give preference to content with an organic approach, in order […]

Published on 14 September 2022
  • TikTok
  • Acquisition
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Le Parisien: How can we increase a news app’s audience while maintaining acquisition costs?

Context     A new Le Parisien app was launched in the summer of 2020 based on the observations that 80% of Le Parisien are on their mobile but only 11% use the app. The aim is to make the experience more intuitive, more personal and more adapted to current habits!   In the wake […]

Published on 29 June 2022

The importance of Firebase in managing Google UAC campaigns

You’ve probably noticed that for some time now Google has been recommending the integration of Firebase for managing mobile application installation campaigns on its network. In this article, we’ll explain why Firebase has become essential, how it will improve your campaign results, and how to align it with your MMP.     Higher-quality signals   […]

Published on 15 June 2022
  • Utilities
  • Google
  • Acquisition

iOS 15: Custom Product Pages & Product Page Optimization

In December 2021, iOS 15 integrated 2 new functions that may help you to optimize the conversion of your page on the App Store.     Custom Product Pages     ■ You can have up to 35 Custom Product Pages per application published on the App Store. These variations allow for:   – Highlighting […]

Published on 20 April 2022

Are creatives the new targeting in a post iOS 14 world?

The arrival of iOS 14 has limited ad targeting options: it means less data collected and the data is less accurate. So we need to find new alternatives to target users and make them more receptive to ads.   At Addict, we conducted tests on several of our clients which demonstrated that using creative content […]

Published on 12 April 2022
  • Utilities
  • Creatives
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eBuyClub: How do you adapt to the developments of a mobile app?

eBuyClub is a specialized cashback application that gives you cash back on your online and in-store purchases. New promotions and cashback offers are proposed every day. Addict Mobile has been assisting the brand since 2020 with the acquisition of new users for its app.     Challenge     eBuyClub is an app that has […]

Published on 6 April 2022

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