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How to run successful install app campaigns on TikTok?

TikTok is the app that has outranked Facebook/Messenger and Instagram in the App global ranking (iOS + Android), becoming the number one most...

Published on 23 June 2021

Retargeting: Our key tips for effective campaigns

  For eligible user retargeting, users must have an installed app so that we can observe a period of inactivity. This period will...

Published on 23 June 2021

Dating apps: how to run user acquisition campaigns

Running user acquisition campaigns for dating apps involves many constraints and factors to consider in order to make the campaigns as effective as...

Published on 15 June 2021

The new Google Tax : Addict Mobile’s solution

Since November 2020, Google decided to expand surchargers on digital services to advertisers in specific countries. This new Google Tax is already active for...

Published on 8 June 2021

iOS 14.5 : What we learned one month after its…

Addict Mobile summarizes for you the important things to know about iOS 14.5 a month after its launch. iOS 14.5 Adoption Raote: iOS...

Published on 28 May 2021

EURO 2020: How to prepare your app and acquisition campaigns

As this major event draws near, we wanted to share our experience of over 500 projects and give you the keys to a...

Published on 18 May 2021

User Acquisition, on average 15% of your spends are poorly…

Did you know that 15% of your User Acquisition campaigns spends are poorly allocated and impact profitability? To fix this and improve the...

Published on 18 May 2021

Search Tab, Apple’s new ad spot in the App Store

In the middle of the implementation of its App Tracking Transparency, with the release of iOS 14.5 today, Apple deploys a brand new...

Published on 23 April 2021

The mobile app ecosystem is consolidating!

The latest major changes in the mobile app ecosystem (privacy, Apple’s ATT Framework, maturity of advertisers.) are forcing players in the mobile ecosystem...

Published on 1 April 2021

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