OUR STORY

Digital entrepreneur
for over 16 years

Addict Mobile is the reference agency in mobile marketing. Our expert teams are here to support you, ensuring the success of your mobile and web acquisition projects.

Originally offering gaming and mobile game studio services, Addict Mobile soon realized how challenging it was to grow your mobile business while remaining profitable. As publishers ourselves, we understood the challenges faced when it came to profitably growing your mobile business, and we saw where we could help advertisers achieve these challenges Since 2015, we’ve been helping website and application publishers increase their digital turnover and optimize their acquisition strategy.

With more than 15 years of experience in mobile marketing, Grégoire Mercier, our CEO, founded the user acquisition department at Gameloft, in the early days of mobile advertising. Ever since, the Addict Mobile teams have successfully held their place within the app ecosystem, and have been able to roll out expertise t which is becoming more and more specialized, on the various subjects related to business on mobile.

With over 500 app and web projects managed in all sectors and all over the world, we have developed a strong expertise. Our proprietary technologies, paired with robust optimization processes and in-depth knowledge of the mobile environment mean that we are now able to offer a 360° vision of mobile marketing.

By joining Digital Virgo in 2017, Addict Mobile has been able to use the group’s international scale to accelerate its development while sharing a common ambition to become the leaders in the digital business field. Addict Mobile operations are now deployed from threes offices (Paris, Madrid, New York), with a total managed media budget of €135M in 2021.