Privacy Sandbox: What You Need to Know to Anticipate Changes
Google defines the Privacy Sandbox as “The Privacy Sandbox is an industry-wide effort to develop new technology that will improve people’s privacy across...
Published on 23 October 2023NEWS
Discover our market analysis and tips for successful mobile campaigns
Why it is essential to integrate Firebase for effective UA…
When deploying Google Ads campaigns as part of an app install strategy, it’s crucial to harness the platform’s full potential by incorporating Google’s...
Published on 17 October 2023
Do you speak CTV?
As connected TV continues to redefine the advertising landscape, its potential as an acquisition channel continues to grow. With an ROI exceeding that...
Published on 9 October 2023
DTM #2: I need to limit Android campaigns because iOS…
User Acquisition myth #2: I need to limit Android campaigns because iOS users are more qualified. This widespread myth is based on generalizations...
Published on 3 October 2023
Mastering CTV Creatives to Engage App Users
In 2023, connected TV, or CTV, has definitively established itself as a viable, performance-oriented acquisition channel for mobile app publishers. The vast majority...
Published on 2 October 2023
2 major topics for DMEXCO 2023: AI and Privacy
We’ll skip the details about the barbecue offered by Eyeo, the privacy player, and the DMEXCO Party hosted by MMA Germany, AppsFlyer, and...
Published on 25 September 2023
How to set-up your MMP for SKAN 4.0?
Meta’s recent announcement of SKAN 4.0 support in July 2023 accelerated its adoption worldwide. This adoption was ultimately delayed due to the discovery...
Published on 13 September 2023
DTM #1: Launching only Google and Meta is all I…
User Acquisition myth #1: “Launching only Google and Meta is all I need for successful UA campaigns.” The question of whether there is...
Published on 5 September 2023
User Acquisition: flexible tools designed to adapt easily to market…
The importance of tech and flexible tools, whether in terms of reporting, optimization or creation, is undeniable in the field of user acquisition....
Published on 4 September 2023
