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DTM #3 : I need to pause UA campaigns during…

User Acquisition myth #3 : I need to pause UA campaigns during off-peak periods. It is tempting to think that the wisest choice...

Published on 30 October 2023

Do you speak SKAN 4.0?

Apple’s introduction of SKAdNetwork, in response to concerns about user data privacy, has reshaped the mobile industry. Since then, SKAdNetwork has undergone several...

Published on 25 October 2023

Privacy Sandbox: What You Need to Know to Anticipate Changes

Google defines the Privacy Sandbox as “The Privacy Sandbox is an industry-wide effort to develop new technology that will improve people’s privacy across...

Published on 23 October 2023

Why it is essential to integrate Firebase for effective UA…

When deploying Google Ads campaigns as part of an app install strategy, it’s crucial to harness the platform’s full potential by incorporating Google’s...

Published on 17 October 2023

Do you speak CTV?

As connected TV continues to redefine the advertising landscape, its potential as an acquisition channel continues to grow. With an ROI exceeding that...

Published on 9 October 2023

DTM #2: I need to limit Android campaigns because iOS…

User Acquisition myth #2: I need to limit Android campaigns because iOS users are more qualified. This widespread myth is based on generalizations...

Published on 3 October 2023

Mastering CTV Creatives to Engage App Users

In 2023, connected TV, or CTV, has definitively established itself as a viable, performance-oriented acquisition channel for mobile app publishers. The vast majority...

Published on 2 October 2023

2 major topics for DMEXCO 2023: AI and Privacy

We’ll skip the details about the barbecue offered by Eyeo, the privacy player, and the DMEXCO Party hosted by MMA Germany, AppsFlyer, and...

Published on 25 September 2023

How to set-up your MMP for SKAN 4.0?

Meta’s recent announcement of SKAN 4.0 support in July 2023 accelerated its adoption worldwide. This adoption was ultimately delayed due to the discovery...

Published on 13 September 2023

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