As we explained to you last year, you should not miss the time in 2021 when CPMs are the lowest of the year....
Published on 12 November 2021
Six months ago, Apple imposed App Tracking Transparancy on all application publishers. A revolution in mobile advertising. As it is a new way...
Published on 26 October 2021
While 2021 has still been marked by the health crisis, Black Friday remains a period of sales and intensive consumption that is not...
Published on 19 October 2021
In User Acquisition (UA) the quality, diversity and originality of creative content are key elements in the success of a mobile campaign. When...
Published on 6 October 2021
UA sources, Market News, Expert Articles… all the news you shouldn’t miss this summer about user acquisition and mobile marketing. 1. UA sources...
Published on 31 August 2021
Online banking, innovative financial solutions, apps to keep track of your accounts, etc. The fintech landscape has changed a lot in recent years....
Published on 12 August 2021
TikTok is the app that has outranked Facebook/Messenger and Instagram in the App global ranking (iOS + Android), becoming the number one most...
Published on 23 June 2021
For eligible user retargeting, users must have an installed app so that we can observe a period of inactivity. This period will...
Published on 23 June 2021
Running user acquisition campaigns for dating apps involves many constraints and factors to consider in order to make the campaigns as effective as...
Published on 15 June 2021
