The mobile app ecosystem is consolidating!
The latest major changes in the mobile app ecosystem (privacy, Apple’s ATT Framework, maturity of advertisers.) are forcing players in the mobile ecosystem...
Published on 1 April 2021NEWS
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Addict Mobile was awarded during the event Les Mobiles d’Or
During the event Les Mobiles D’Or, we have been given the award for Mobile Acquisition. It rewards the success of the partnership between...
Published on 29 March 2021
Pinterest will remove installation optimized campaigns as of March 31st
Pinterest, the leading inspirational platform in the US, UK, France and Germany, is making changes to mobile advertising and campaign optimization. Here are...
Published on 1 March 2021
iOS 14: get ready
Apple’s App Tracking Transparency enforcement is set to happen early spring (late March/early April). Thus, it is urgent to review the advancement of the situation and prepare...
Published on 23 February 2021
What is Ad Fatigue and how to avoid it?
Creative Fatigue or Ad Fatigue is when the performance of an ad declines because users have seen it too often. This phenomenon has...
Published on 17 February 2021
Adjust’s Dating apps marketing guide 2021
If we take a look at the dating apps industry in 2020, we can see a large progression. As App Annie points out:...
Published on 16 February 2021
Mobile User Acquisition: Trends and Challenges of 2021
2020 was the year of the global health crisis, which further accelerated the growth of mobile phone use: more time spent on phones,...
Published on 27 January 2021
AppsFlyer’s Fraud Report: Fraud decreases by 30% year-over-year.
The Appsflyer 2020 report on app install fraud is out and notes a 30% decrease in fraudulent installations. Global Trends to take away:...
Published on 20 January 2021
