What is Ad Fatigue and how to avoid it?
Creative Fatigue or Ad Fatigue is when the performance of an ad declines because users have seen it too often. This phenomenon has...
Published on 17 February 2021Creative Fatigue or Ad Fatigue is when the performance of an ad declines because users have seen it too often. This phenomenon has...
Published on 17 February 2021If we take a look at the dating apps industry in 2020, we can see a large progression. As App Annie points out:...
Published on 16 February 20212020 was the year of the global health crisis, which further accelerated the growth of mobile phone use: more time spent on phones,...
Published on 27 January 2021The Appsflyer 2020 report on app install fraud is out and notes a 30% decrease in fraudulent installations. Global Trends to take away:...
Published on 20 January 2021