iOS 15: Custom Product Pages & Product Page Optimization
In December 2021, iOS 15 integrated 2 new functions that may help you to optimize the conversion of your page on the App...
Published on 20 April 2022NEWS
Discover our market analysis and tips for successful mobile campaigns
Are creatives the new targeting in a post iOS 14…
The arrival of iOS 14 has limited ad targeting options: it means less data collected and the data is less accurate. So we...
Published on 12 April 2022
For the second consecutive year, Addict Mobile is an award…
For the second consecutive year, we are one of Les Mobiles D’or winners. This year, we presented our success case with Kard, in...
Published on 21 March 2022
Snapchat: Our tips for managing your acquisition campaigns
With 306 million active daily users, Snapchat is one of the reference apps for advertisers. In order to continue to incite user interest,...
Published on 16 March 2022
Mobility apps, how do you generate that first much sought…
In recent years, the mobility-as-a-services offering has diversified considerably. Hybrid bikes, scooter and bike rental, price, journey and transport method comparison sites now...
Published on 1 March 2022
New technology for declining video in record time, meeting the…
With this new technology, we address one of the major challenges in user acquisition: continuously updating creative assets to avoid the phenomenon of...
Published on 2 February 2022
Streaming apps and advertising: Content to drive performance?
Definition Whether audio or video, streaming has experienced strong growth in recent years, driven by the Covid-19 epidemic. From podcasts and series to...
Published on 25 January 2022
Key points in User Acquisition for 2022
The app economy has grown steadily in 2021. According to App Annie, user spending on app stores reached a total of $ 135...
Published on 17 January 2022
How to adapt your acquisition investments after December 25?
The “sweet spot” In the last two years, the cost of disseminating mobile advertisements reduced by almost 50% between December 24 and January...
Published on 29 December 2021
