As this major event draws near, we wanted to share our experience of over 500 projects and give you the keys to a...
Published on 18 May 2021
Did you know that 15% of your User Acquisition campaigns spends are poorly allocated and impact profitability? To fix this and improve the...
Published on 18 May 2021
In the middle of the implementation of its App Tracking Transparency, with the release of iOS 14.5 today, Apple deploys a brand new...
Published on 23 April 2021
The latest major changes in the mobile app ecosystem (privacy, Apple’s ATT Framework, maturity of advertisers.) are forcing players in the mobile ecosystem...
Published on 1 April 2021
During the event Les Mobiles D’Or, we have been given the award for Mobile Acquisition. It rewards the success of the partnership between...
Published on 29 March 2021
Pinterest, the leading inspirational platform in the US, UK, France and Germany, is making changes to mobile advertising and campaign optimization. Here are...
Published on 1 March 2021
Apple’s App Tracking Transparency enforcement is set to happen early spring (late March/early April). Thus, it is urgent to review the advancement of the situation and prepare...
Published on 23 February 2021
Creative Fatigue or Ad Fatigue is when the performance of an ad declines because users have seen it too often. This phenomenon has...
Published on 17 February 2021
If we take a look at the dating apps industry in 2020, we can see a large progression. As App Annie points out:...
Published on 16 February 2021
