For eligible user retargeting, users must have an installed app so that we can observe a period of inactivity. This period will...
Published on 23 June 2021
Running user acquisition campaigns for dating apps involves many constraints and factors to consider in order to make the campaigns as effective as...
Published on 15 June 2021
Since November 2020, Google decided to expand surchargers on digital services to advertisers in specific countries. This new Google Tax is already active for...
Published on 8 June 2021
Addict Mobile summarizes for you the important things to know about iOS 14.5 a month after its launch. iOS 14.5 Adoption Raote: iOS...
Published on 28 May 2021
As this major event draws near, we wanted to share our experience of over 500 projects and give you the keys to a...
Published on 18 May 2021
Did you know that 15% of your User Acquisition campaigns spends are poorly allocated and impact profitability? To fix this and improve the...
Published on 18 May 2021
In the middle of the implementation of its App Tracking Transparency, with the release of iOS 14.5 today, Apple deploys a brand new...
Published on 23 April 2021
The latest major changes in the mobile app ecosystem (privacy, Apple’s ATT Framework, maturity of advertisers.) are forcing players in the mobile ecosystem...
Published on 1 April 2021
During the event Les Mobiles D’Or, we have been given the award for Mobile Acquisition. It rewards the success of the partnership between...
Published on 29 March 2021
