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Covid-19: what impact on my mobile acquisition campaigns? (Update to…

In times of lockdown, mobile user behaviors are changing. It is therefore interesting to ask yourself how this crisis is impacting mobile acquisition...

Published on 23 March 2020

Quo Vadis’ User Acquisition: +20% organic additional user


  • CPI < 1 €
  • 20% of additional organic users.
  • Conversion rates equal to organic ones

Published on 19 December 2019

Performance-based Web Acquisition: Google Does Not Limit Itself to the…

In web acquisition, the Google Ads ad-network is comprised of two main options well known to advertisers: the Search and the Display. In...

Published on 19 December 2019

KAPTEN & ADDICT MOBILE: a successful European expansion!

Category VTC

  • Top 1 Overall on the app store
  • Volume of installations x7
  • conversion rates similar of organic campaigns

Published on 15 October 2019

The absolute basics of app tracking

In 2022, there were 5.31 billion unique mobile phone users, representing 67,1% of the world’s population. This device has clearly become a must....

Published on 23 September 2019

Addict Mobile & Coyote: Let’s Conquer the roads of Europe!


  • + 400 designs created
  • + 156K installs
  • CPR decrease by 15 %

Published on 1 August 2019

Meetic & Addict Mobile: let’s seduce those singles!


  • App install campaigns
  • +250K installs
  • Positive ROI

Published on 5 July 2019

App Store Optimization (ASO): do not ignore the importance of…

194 billion. This is the number of applications downloaded in 2018 worldwide on Apple and Google stores. A figure that makes you almost...

Published on 3 July 2019

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