New technology for declining video in record time, meeting the challenge of reducing Ad Fatigue in mobile advertising.

Published on 2 February 2022 | Categorized in

With this new technology, we address one of the major challenges in user acquisition: continuously updating creative assets to avoid the phenomenon of Ad Fatigue. This tool can be used to automatically create variations of all the elements that make up a video: format, language, image, colors, effects, texts… depending on needs. It helps to increase install volumes and budgets by updating visuals and thus increasing the ROI of campaigns by reducing CPI.

Creative content, a key element in mobile acquisition

On average, 70% of advertising investment represents 3% of the visuals produced. However, visuals represent about 75% of a campaign’s ROAS. For advertisers, the challenge is to identify the right creative content to achieve goals, limit the risk of ad fatigue and increase investment in successful visuals. To address these challenges, A/B testing strategies are highly effective to understand which graphic combination will work best.

This is why Addict Mobile’s technology can automatically edit all the dynamic and static content in videos: template, format, language, assets, colors, effects, texts, buttons. Everything is possible from videos to static content. It makes producing variations of ads child’s play and boosts your user acquisition strategy.

A vital tool to streamline production time and improve KPIs

This proprietary technology stands our from those offered by other players in the market because it is directly plugged into the video creation tool used by graphic design teams (After Effects). This means teams can focus on creative thinking and coming up with new concepts rather than producing variations and iterations, which is time-consuming work. The tool can produce hundreds (or even more) of creative content in a very short time, limited only by the platforms and how much information we need to get usable data.

addict mobile articles bc créa 1 13

The concrete results from our campaigns have improved performance by updating visuals cost effectively, thereby avoiding ad fatigue by reducing ad frequency and increasing install volumes and budgets. This directly impacts KPIs, reduces CPI (by increasing install conversion rates) and increases ROI (by reducing CPA).

Whatever the app you’re promoting, our technology is compatible with all mobile advertising needs. It will improve your ad performance and works with all apps, in all sectors.

This technology is just one of our numerous tools to provide better results for its customers time after time Do not hesitate to contact the teams to find out how you can use them in your campaigns.


Article in relation

cover tips for UA creatives that convert

Our 4 Tips for UA Creatives That Convert 

We cannot emphasize enough: creativity is crucial for the success of user acquisition campaigns. It’s an essential element that can greatly impact performance...

Published on 20 May 2024

The importance of Firebase in managing Google UAC…

You’ve probably noticed that for some time now Google has been recommending the integration of Firebase for managing mobile application installation campaigns on...

Published on 15 June 2022

Are creatives the new targeting in a post…

The arrival of iOS 14 has limited ad targeting options: it means less data collected and the data is less accurate. So we...

Published on 12 April 2022

Nos bureaux

addict mobile acquisition mobile nos bureaux paris fotolia 81153288 1 of7e11zthko8kvdd92eni0sat0sbjobvy2hku8787s 01

Paris / FRANCE

128 Quai de jemmapes
75010 Paris
acquisition mobile addict mobile nos bureaux madrid fotolia 146093924 of7e7i5ydni28k04lcri3w75j6zzcwxl5zmidkmziw 02

Madrid / SPAIN

Calle Juan Ignacio Luca de Tena 1,
Planta 3
28027 Madrid
acquisition mobile addict mobile nos bureaux adobestock 244098175 04

New York / USA

10 East 40TH St.,
Suite 3310 New York
NY 10016