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ATT: 6 months after its release, what impact for the…

Six months ago, Apple imposed App Tracking Transparancy on all application publishers. A revolution in mobile advertising. As it is a new way...

Published on 26 October 2021

Why is creative content so important for your mobile acquisition…

In User Acquisition (UA) the quality, diversity and originality of creative content are key elements in the success of a mobile campaign. When...

Published on 6 October 2021

Mobile App marketing: what you shouldn’t miss out on this…

UA sources, Market News, Expert Articles… all the news you shouldn’t miss this summer about user acquisition and mobile marketing. 1. UA sources...

Published on 31 August 2021

Fintech & mobile advertising: more flexibility for greater performance?

Online banking, innovative financial solutions, apps to keep track of your accounts, etc. The fintech landscape has changed a lot in recent years....

Published on 12 August 2021

How to run successful install app campaigns on TikTok?

TikTok is the app that has outranked Facebook/Messenger and Instagram in the App global ranking (iOS + Android), becoming the number one most...

Published on 23 June 2021

Retargeting: Our key tips for effective campaigns

For eligible user retargeting, users must have an installed app so that we can observe a period of inactivity. This period will...

Published on 23 June 2021

Dating apps: how to run user acquisition campaigns

Running user acquisition campaigns for dating apps involves many constraints and factors to consider in order to make the campaigns as effective as...

Published on 15 June 2021

The new Google Tax : Addict Mobile’s solution

Since November 2020, Google decided to expand surchargers on digital services to advertisers in specific countries. This new Google Tax is already active for...

Published on 8 June 2021