Addict Mobile, Performance Marketing Agency
Your partner for a results-driven marketing strategy.
As a performance marketing agency, Addict Mobile helps brands, e-commerce businesses, apps and companies build data-driven acquisition strategies focused on measurable business outcomes (ROI, CAC, conversions and LTV).
Addict Mobile, a Trusted Performance Marketing Agency
With more than 15 years of expertise in performance-driven acquisition, our performance marketing agency combines data, advanced technologies, continuous optimization and creativity to deliver measurable business impact.
We deploy acquisition strategies across the most effective marketing channels: paid social, paid search, video and programmatic advertising.
Why invest in Performance Marketing?
With a performance marketing agency, your results are driven by measurement, continuous optimization and efficiency:
- Every action is measured against clear KPIs
- Campaigns are optimized around real business objectives
- Every decision is driven by data
This approach helps you control costs while maximizing conversions and ROI
Top-performing Industries
Our Services
Audit & Strategic Planning
Before launching any campaign, we conduct a comprehensive audit of your acquisition ecosystem, including campaigns, channels, messaging, formats, audiences and tracking.
This analysis helps us identify optimization opportunities, creative improvements and the highest-performing media channels to achieve your business objectives.
We then develop a tailored strategy combining budget recommendations, channel selection and creative concepts aligned with your target audience.
Finally, we build a detailed, performance-driven media plan designed to maximize campaign impact and ROI.
Creative Production
Our creative teams design and produce advertising assets tailored to each channel and every stage of the funnel.
We create impactful static creatives, high-performing videos (authentic UGC, AI-generated UGC at scale, motion design) and creatives designed for premium environments such as CTV.
Every asset is designed and optimized according to each platform’s best practices, including format, hooks, pacing, storytelling, subtitles, sound design and audience adaptation. Every detail is optimized to maximize engagement, conversions and overall campaign performance.
Optimization
Once your campaigns are live, we enter a continuous, data-driven optimization phase. Through systematic A/B testing across creatives, messaging, audiences and formats, we quickly identify the highest-performing combinations.
We continuously optimize budgets, targeting and acquisition channels to maximize ROI and the efficiency of every dollar invested. This agile, performance-driven approach allows us to scale the most profitable campaigns while maintaining strong long-term results.
Analysis & Reporting
We provide rigorous performance monitoring through accurate tracking and a reliable data infrastructure, including ad servers, advertising platforms, attribution tools and analytics.
You receive clear, actionable reports covering key KPIs (CPA, ROAS, LTV, conversion rate, etc.), strategic insights and concrete optimization recommendations.
Our goal is to give you a transparent, actionable view of your performance so you can manage your investments with confidence and precision.
The Benefits of Working with a Performance Marketing Agency
- A data-driven approach with ROI at the core of every decision
- Proprietary tools and technologies to monitor, predict and optimize performance
- Agile, test-and-learn strategies focused on performance
- Complete transparency through clear reporting and measurable results
Our Work
Our Performance Marketing Expertise, Driving Your Performance
Every platform has its own performance drivers. Thanks to our media, creative and data expertise, we build tailored acquisition strategies and continuously optimize your campaigns to maximize results.
Exclusive Insights from Our Partners
Thanks to our partnerships with the industry’s leading platforms, we benefit from exclusive insights, including benchmarks, industry studies and creative trends, which we use to refine your campaigns and anticipate market changes through continuous optimization.
A Data-Driven Creative Approach
Our creative recommendations go beyond intuition. They are based on tens of thousands of creatives tested across leading platforms (Meta, TikTok, Snapchat, Google and other DSPs), allowing us to identify the formats that deliver the strongest performance from day one.
Cross-Platform Expertise
Our strategies don’t operate in isolation. We combine insights from multiple platforms (Meta, Snapchat, Google and TikTok) to strengthen your acquisition strategy and improve overall performance.
Performance-Driven Campaign Management
Our proprietary tools, including creative optimization, dashboards and automated alerts, enable precise performance management based on clearly defined business objectives (ROAS, CPI, CPA, etc.).
What our customers say about us
For the launch of Télérama Paris, Addict Mobile successfully combined the right budget allocation with continuous creative diversification to effectively support the launch of this new feature.
Annabelle Bizard
Head of Digital Marketing @Télérama
+250%
Budget in April
-18%
Meta CPI (last two weeks of April)
–24%
Meta CPA (last two weeks of April)
Addict Mobile provided us with an innovative user acquisition strategy focused first and foremost on retention and acquiring high-quality users. An approach fully aligned with our business challenges and our long-term growth objectives.
Sophie Descarrega
Mobile Marketing Director @Fidme
+26%
MAU
+8 points
retention at M+4
< 1,5 €
Average CPI on Google
Addict Mobile supports us in an ever-evolving app and crypto environment. Their technical expertise, tracking mastery, and creative guidance have enabled us to sustainably improve our performance.
Jean Habasque
Head of Growth @Coinhouse
-36%
CPA in 4 month
-40%
CPI on creative tests
25%
of media mix (Tiktok)
Have a question about Your Acquisition Strategy?
Our experts help you identify the acquisition channels best suited to your objectives and build a sustainable performance marketing strategy.
What is a performance marketing agency?
A performance marketing agency specializes in acquisition strategies focused on measurable results. Unlike traditional marketing, which primarily focuses on visibility, it manages campaigns based on concrete performance metrics such as CPA, ROAS, lead volume and revenue. The goal is simple: maximize your return on investment (ROI).
What's the difference between digital marketing and performance marketing?
Digital marketing encompasses all online marketing activities, including SEO, social media, advertising and email marketing.
Performance marketing is a specific discipline within digital marketing, focused exclusively on measurable results and continuous business performance optimization.
Which acquisition channels does a performance marketing agency use?
A performance marketing agency typically activates multiple acquisition channels, including:
– Paid Search (Google Ads, Bing Ads)
– Paid Social (Meta, TikTok, LinkedIn, Snapchat, etc.)
– Display & Programmatic
– Video & CTV
– Retargeting
– App Marketing & Mobile Campaigns
Channels are selected based on your objectives, target audience and profitability goals.
How does a performance marketing agency measure results?
Performance is measured using accurate tracking and advanced analytics tools. Key performance indicators include:
– CPA (Cost per Acquisition)
– ROAS (Return on Ad Spend)
– Conversion Rate
– LTV (Lifetime Value)
– CAC (Customer Acquisition Cost)
Optimization is driven by the continuous analysis of these metrics.
Who can benefit from a performance marketing agency?
Performance marketing is particularly well suited for:
– E-commerce businesses
– Mobile apps
– SaaS companies
– Marketplaces
– Brands in a growth or scaling phase
Any business looking for measurable and profitable growth can benefit from a performance-driven strategy.
Why work with a performance marketing agency?
Working with a specialized agency allows you to:
– Benefit from advanced acquisition expertise
– Access specialized tools and technologies
– Continuously optimize your campaigns
– Maximize the profitability of your advertising investments
– Save time and scale faster