Addict Mobile, Performance Marketing Agency
Addict Mobile, a trusted performance marketing agency
With over 12 years of expertise in performance-oriented acquisition, our Performance Marketing agency combines data, advanced technologies, continuous optimisation and creativity to generate tangible business impact.
We deploy acquisition strategies across the main high-performance channels: social ads, paid search, video and programmatic.
Why do performance marketing?
With a Performance Marketing agency, your results are based on measurement, continuous optimisation, and efficiency:
- Every action is measured with clear KPIs
- Campaigns are optimised towards real business objectives
- Our decisions are data-driven
This model guarantees you control over your costs while maximising your conversions and ROI.
The best-performing sectors
Our Services
Audit & Strategic Planning
Before any activation, we conduct a comprehensive audit of your acquisition ecosystem (ongoing campaigns, messages, formats, audiences, tracking). This analysis allows us to identify areas for optimisation, creative opportunities and the most effective media levers to achieve your business objectives. We then develop a tailor-made strategy combining budget recommendations, channel choices and creative concepts tailored to your target audience. Finally, we build a detailed, performance-oriented media plan designed to maximise impact and ROI from the moment the campaigns are launched.
Creative Production
Our creative teams design and produce advertising content tailored to each channel and each stage of the funnel. We produce high-impact static formats, high-performance videos (authentic UGC, large-scale AI UGC, motion design), as well as creations dedicated to premium environments such as CTV.
Each asset is designed and optimised according to the specific characteristics of the platforms: format, hook, rhythm, storytelling, subtitles, sound design and adaptation to uses. Nothing is left to chance in order to maximise engagement, conversion and the overall performance of your campaigns.
Optimization
Once campaigns are launched, we enter a phase of continuous, data-driven optimisation. Through systematic A/B testing (creations, messages, audiences, formats), we quickly identify the most effective combinations.
We constantly adjust budgets, targeting and levers activated in order to maximise ROI and the effectiveness of every pound invested. This agile, performance-oriented approach allows us to scale the most profitable campaigns while maintaining a high level of results over time.
Analysis & Reporting
We rigorously monitor performance using precise tracking and reliable data infrastructure (ad servers, advertising platforms, attribution tools and analytics).
We provide you with clear, actionable reports, including key KPIs (CPA, ROAS, LTV, conversion rates, etc.), strategic insights and concrete recommendations for optimisation.
Our goal: to offer you a transparent and actionable view of your performance so that you can manage your investments with precision and confidence.
The Advantages of working with a Performance Marketing Agency
- A data-driven approach, with your ROI at the heart of every decision
- Proprietary tools and technologies for monitoring, predicting and optimising
- Agile and test-and-learn strategies focused on performance
- Complete transparency of results and clear reporting
Our References
The performance marketing agency Addict Mobile working to help you grow
1. Access to Exclusive Insights from our Partners
Thanks to our partnerships with leading sources, we benefit from exclusive market insights (benchmarks, sector studies, creative trends) that we use to refine your campaigns and anticipate market movements as part of a continuous optimisation process.
2. Data-driven Creative Croduction
Our creative recommendations are not based solely on intuition: they are backed by tens of thousands of creatives tested across all sources (Meta, TikTok, Snapchat, Google, other DSPs, etc.). The result: creatives calibrated for performance right from the production stage.
3. Multi-platform Expertise
Our strategies do not operate in silos. Our strength lies in cross-referencing insights across platforms (Meta, Snap, Google, TikTok) to enhance acquisition strategies and boost overall performance.
4. Performance-based Campaign Management
Our internal tools (creative optimisation, dashboards, alerts) enable precise performance management, with business objectives defined in advance (ROAS, CPI, CPA, etc.).
FAQ
A performance marketing agency is an agency that specialises in acquisition strategies focused on measurable results. Unlike a traditional marketing approach centred on visibility, it manages campaigns according to specific indicators such as CPA, ROAS, number of leads or revenue generated. The objective is simple: to maximise return on investment (ROI).
Digital marketing encompasses all online activities (SEO, social media, advertising, email marketing, etc.).
Performance marketing is a specific approach to digital marketing that focuses exclusively on measurable results and the continuous optimisation of business performance.
A performance marketing agency typically uses several acquisition channels:
- Paid Search (Google Ads, Bing Ads)
- Paid Social (Meta, TikTok, LinkedIn, Snapchat, etc.)
- Display & Programmatic
- Video & CTV
- Retargeting
- App marketing & mobile campaigns
The levers are selected based on your objectives, your target audience and your profitability.
Performance is measured using precise tracking and advanced analysis tools. The main indicators monitored are:
- CPA (cost per acquisition)
- ROAS (return on advertising spend)
- Conversion rate
- LTV (lifetime value)
- CAC (customer acquisition cost)
Optimisation is based on continuous analysis of this data.
Performance marketing is particularly well suited to:
- E-commerce
- Mobile applications
- SaaS companies
- Marketplaces
- Brands in the growth or scaling phase
Any company seeking measurable and profitable growth can benefit from a performance-oriented strategy.
Using a specialised agency allows you to:
- Benefit from advanced expertise in acquisition
- Access specialised tools and technologies
- Continuously optimise your campaigns
- Maximise the return on your advertising investments
- Save time and scale more quickly