For the second consecutive year, Addict Mobile is an award winner at Les Mobiles d’Or event
For the second consecutive year, we are one of Les Mobiles D’or winners. This year, we presented our success case with Kard, in the “Acquisition Campaign for an App” category. For more details, read this article!
Winner in the “Mobile Acquisition Campaigns” category
We are proud to announce that we are a Mobiles d’Or winner – Addict Mobile won the Acquisition Campaign for an App prize for the deployment of its acquisition strategy in the service of the Kard app.
Addict Mobile established a differentiated strategy for parents and children in order to adapt to these two very different audiences and thus promote conversion, while maintaining strong and accelerated growth in Kard users.
This year, we have finally been able to enjoy a very enjoyable evening, in the company of other reference businesses in the mobile sector.
Thank you to Kard for their trust, and congratulations to our team of experts.
We are also very proud to belong to the Digital Virgo Group, which itself won the award for the best solution in the Mobile Payment category and the Special Jury Prize; discover more about this here.
About Les Mobiles d’Or
Organized by Les Cas d’Or and the Mobile Marketing Association, The Mobiles d’Or event rewards mobile success in the fields of advertising, marketing and commerce.
These prizes reward the companies, advertisers, agencies, publishers, operators, technical solution suppliers, and experts who assist the mobile evolution that is today developing best practices.
Find out more on www.mobilesdor.com
NEWS
Article in relation
Streaming apps and advertising: Content to drive performance?
Definition Whether audio or video, streaming has experienced strong growth in recent years, driven by the Covid-19 epidemic. From podcasts and series to music, the number of apps offering these services continues to grow. Our expertise with apps like Majelan, Molotov, Fubo TV, Sybel, Deezer, Qobuz, France TV, TF1, etc.allows us to share our findings on user acquisition for streaming apps. Streaming apps boosted by Covid The Covid-19 epidemic has accentuated this growth by necessitating successive lockdowns that have resulted in an increased use of digital entertainment platforms and video streaming platforms and apps in particular. According to App Annie’s State of Mobile 2022 report, the total number of hours spent streaming on mobile devices has increased by 16% worldwide since pre-pandemic levels. A craze that testifies to a booming market. The business model of streaming apps is mainly based on subscriptions, which allow users to become familiar with the platform. But how do you recruit new users ready to subscribe, and should signing up for the trial period be the main objective of acquisition campaigns? Focus on the different communication strategies used in these ads. Communication strategies directly linked to the business model In user acquisition campaigns with […]
Publié le 25 January 2022- Entertainment
- Acquisition
