DTM #5 : The more precisely I target, the more…
User Acquisition myth #5: The more precisely I target, the more profitable my campaigns are It’s easy to think that precise targeting equals...
Published on 27 November 2023NEWS
Discover our market analysis and tips for successful mobile campaigns
The challenges of creatives in app install
Creativity is a key element of any user acquisition strategy. Mastering all the challenges related to the sector and deploying the necessary resources...
Published on 27 November 2023
6 good reasons to outsource user acquisition even if you…
For applications seeking to maximize their visibility and growth, user acquisition is a major challenge. While some already have knowledge in the field,...
Published on 21 November 2023
[REPLAY] Retailers Boost your App Campaigns Now
The holiday shopping season will drive record-breaking 1.7 billion shopping app downloads and more than 26.5 billion hours spent in retail apps. Brands...
Published on 20 November 2023
DTM #4: UGC formats are not aligned with my brand…
User Acquisition myth #4: UGC formats are not aligned with my brand image The power of UGC formats in user acquisition campaigns is...
Published on 13 November 2023
Do you speak TikTok ?
According to data.ai’s Q1 2023 report, TikTok is the most downloaded application in the world making it an essential lever for user acquisition...
Published on 8 November 2023
Addict Mobile: An internationalization strategy tailored to each market
The adaptation of sales teams to the needs of prospects and clients, as well as to market developments, is crucial in user acquisition,...
Published on 6 November 2023
DTM #3 : I need to pause UA campaigns during…
User Acquisition myth #3 : I need to pause UA campaigns during off-peak periods. It is tempting to think that the wisest choice...
Published on 30 October 2023
Do you speak SKAN 4.0?
Apple’s introduction of App Tracking Transparency and SKAdNetwork, in response to concerns over user data privacy, has disrupted the mobile industry. Since then,...
Published on 25 October 2023
