DTM #4: UGC formats are not aligned with my brand…
User Acquisition myth #4: UGC formats are not aligned with my brand image The power of UGC formats in user acquisition campaigns is...
Published on 13 November 2023NEWS
Discover our market analysis and tips for successful mobile campaigns
Do you speak TikTok ?
According to data.ai’s Q1 2023 report, TikTok is the most downloaded application in the world making it an essential lever for user acquisition...
Published on 8 November 2023
Addict Mobile: An internationalization strategy tailored to each market
The adaptation of sales teams to the needs of prospects and clients, as well as to market developments, is crucial in user acquisition,...
Published on 6 November 2023
DTM #3 : I need to pause UA campaigns during…
User Acquisition myth #3 : I need to pause UA campaigns during off-peak periods. It is tempting to think that the wisest choice...
Published on 30 October 2023
Do you speak SKAN 4.0?
Apple’s introduction of SKAdNetwork, in response to concerns about user data privacy, has reshaped the mobile industry. Since then, SKAdNetwork has undergone several...
Published on 25 October 2023
Privacy Sandbox: What You Need to Know to Anticipate Changes
Google defines the Privacy Sandbox as “The Privacy Sandbox is an industry-wide effort to develop new technology that will improve people’s privacy across...
Published on 23 October 2023
Why it is essential to integrate Firebase for effective UA…
When deploying Google Ads campaigns as part of an app install strategy, it’s crucial to harness the platform’s full potential by incorporating Google’s...
Published on 17 October 2023
Do you speak CTV?
As connected TV continues to redefine the advertising landscape, its potential as an acquisition channel continues to grow. With an ROI exceeding that...
Published on 9 October 2023
DTM #2: I need to limit Android campaigns because iOS…
User Acquisition myth #2: I need to limit Android campaigns because iOS users are more qualified. This widespread myth is based on generalizations...
Published on 3 October 2023
