How did the Bodeboca Acquisition Campaigns Outperformed During the Lockdown?
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- ROI positive
- ranking iOS
- CPA
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Maximize Your Google UAC: 6 Tips To Take Your Creative…
How to maximize your designs on Google network for mobiles? How to create a set of efficient creative assets? What is Creative Excellence?...
Published on 25 June 2020
Mobile Acquisition Sources: 8 Trends to Follow for Your App
In a constantly changing sector, where mobile advertisers seek to measure and generate profitability, performance user acquisition no longer has to prove itself....
Published on 6 May 2020
Covid-19: what impact on my mobile acquisition campaigns? (Update to…
In times of lockdown, mobile user behaviors are changing. It is therefore interesting to ask yourself how this crisis is impacting mobile acquisition...
Published on 23 March 2020Performance-based Web Acquisition: Google Does Not Limit Itself to the…
In web acquisition, the Google Ads ad-network is comprised of two main options well known to advertisers: the Search and the Display. In...
Published on 19 December 2019
The absolute basics of app tracking
In 2022, there were 5.31 billion unique mobile phone users, representing 67,1% of the world’s population. This device has clearly become a must....
Published on 23 September 2019
Key advice to create killer visuals to optimize your acquisition…
In a world where an image is worth a thousand words, creatives are key elements in differentiating brands. Especially in the field of...
Published on 1 August 2019
App Store Optimization (ASO): do not ignore the importance of…
194 billion. This is the number of applications downloaded in 2018 worldwide on Apple and Google stores. A figure that makes you almost...
Published on 3 July 2019CPI: The criteria that impact its value – Emphasis on…
When it comes to application and acquisition strategy, the key market indicator is never far away: that is to say the CPI, or...
Published on 28 June 2019
