AppsFlyer’s Fraud Report: Fraud decreases by 30% year-over-year.
The Appsflyer 2020 report on app install fraud is out and notes a 30% decrease in fraudulent installations.
Global Trends to take away :
- A 30% year-over-year decrease
- Installation fraud is still very present in the world with a different type of fraud depending on the region
- Non-gaming apps are more exposed to fraud than gaming apps
- Bots are the most common form of app install fraud
The decrease of app install fraud can be explained for several reasons :
- Maturity of the actors who invest in User Acquisition and therefore more aware of fraud.
- Limitation of investments by advertisers on fraudulent ad networks.
- More efficient anti-fraud tools developed by tracking tools.
- Partners as Addict Mobile who warn about fraud and do their utmost to reduce fraud
At Addict Mobile we have always fought against different types of fraud because they directly impact campaign performances.
Our analyses are complementary to the tracking tools and allow us to identify fraudulent behavior beforehand. These methodology allow our customers to save up to 30% of their invoice (Analysis of the time between installation and action within the app, comparison of IP addresses, installation times, etc…)
Article in relation
We’ll skip the details about the barbecue offered by Eyeo, the privacy player, and the DMEXCO Party hosted by MMA Germany, AppsFlyer, and...Published on 25 September 2023
Meta’s recent announcement of SKAN 4.0 support in July 2023 accelerated its adoption worldwide. This adoption was ultimately delayed due to the discovery...Published on 13 September 2023
“Launching only Google and Meta is all I need for successful UA campaigns.” The question of whether there is actual performance beyond the...Published on 5 September 2023