Pinterest will remove installation optimized campaigns as of March 31st

Published on 1 March 2021 | Categorized in

Pinterest, the leading inspirational platform in the US, UK, France and Germany, is making changes to mobile advertising and campaign optimization. Here are the 3 dates to remember.

   

What’s changing on Pinterest?

June 2020: Pinterest removes the possibility of application promotion with an installation target for new advertisers. The target remains available for “whitelisted” customers.

 

March 31, 2021 : No more advertisers will be able to broadcast campaigns with an installation objective. Active campaigns will be paused and archived automatically.

The old data of the app install campaigns will be available in the tracking tools reporting until July 6th.

=>Warning: Install optimized campaigns must replace them with conversion app campaigns before March 31st. Avoid to be taken of course and allow yourself a long enough learning phase.

 

July 6, 2021: All app install campaign reports will be removed from the platforms.

   

How do I set up my new Pinterest campaigns?

It will always be possible to make performance campaigns, you will just have to track events further than the installation in the funnel.

You can always choose to optimize your campaigns at events close to the installation (completion of the tutorial, registration, first item viewed …) or closer to the final act you want to measure (Purchase, Shopping cart, request for information …).

We advise you to test all the configurations corresponding to your objectives because each campaign is unique and depends on the settings you give it.

   

Do not hesitate to contact us if you wish to be accompanied in your Pinterest campaigns’s management.

NEWS

Article in relation

Interview with Marianna Moreno, Product Owner at Addict Mobile

Interview with Marianna Moreno, Product Owner at Addict…

Discover the central role of Marianna Moreno, Product Owner at Addict Mobile, at the intersection of various departments and client needs. For over...

Published on 20 February 2024
I have an in-house team, I don't need a mobile marketing agency to outsource my UA campaigns

DTM #8: I have an in-house team, I…

User Acquisition Myth #8: I have an in-house team, I don’t need a mobile marketing agency to manage my UA campaigns When an...

Published on 14 February 2024
cover meta glossary en

Do you speak Meta?

Explore this Meta glossary to discover or review your vocabulary related to this essential User acquisition channel. Advertising Placements on Meta Products Various...

Published on 28 January 2024

Nos bureaux

addict mobile acquisition mobile nos bureaux paris fotolia 81153288 1 of7e11zthko8kvdd92eni0sat0sbjobvy2hku8787s 01

Paris / FRANCE

128 Quai de jemmapes
75010 Paris
France
acquisition mobile addict mobile nos bureaux madrid fotolia 146093924 of7e7i5ydni28k04lcri3w75j6zzcwxl5zmidkmziw 02

Madrid / SPAIN

Calle Juan Ignacio Luca de Tena 1,
Planta 3
28027 Madrid
España
acquisition mobile addict mobile nos bureaux adobestock 244098175 04

New York / USA

10 East 40TH St.,
Suite 3310 New York
NY 10016
USA