Pinterest ends install-optimized campaigns as of March 31st

Pinterest, the leading inspirational platform in the US, UK, France and Germany, is making changes to mobile advertising and campaign optimization. Here are the 3 dates to remember.

What’s changing on Pinterest?

June 2020: Pinterest removes the possibility of application promotion with an installation target for new advertisers. The target remains available for “whitelisted” customers.

March 31, 2021 : No more advertisers will be able to broadcast campaigns with an installation objective. Active campaigns will be paused and archived automatically.

The old data of the app install campaigns will be available in the tracking tools reporting until July 6th.

=>Warning: Install optimized campaigns must replace them with conversion app campaigns before March 31st. Avoid to be taken of course and allow yourself a long enough learning phase.

July 6, 2021: All app install campaign reports will be removed from the platforms.

How do I set up my new Pinterest campaigns?

It will always be possible to make performance campaigns, you will just have to track events further than the installation in the funnel.

You can always choose to optimize your campaigns at events close to the installation (completion of the tutorial, registration, first item viewed …) or closer to the final act you want to measure (Purchase, Shopping cart, request for information …).

We advise you to test all the configurations corresponding to your objectives because each campaign is unique and depends on the settings you give it.

Do not hesitate to contact us if you wish to be accompanied in your Pinterest campaigns’s management.