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Mobile App marketing: what you shouldn’t miss out on this…

UA sources, Market News, Expert Articles… all the news you shouldn’t miss this summer about user acquisition and mobile marketing. 1. UA sources...

Published on 31 August 2021

How to run successful install app campaigns on TikTok?

TikTok is the app that has outranked Facebook/Messenger and Instagram in the App global ranking (iOS + Android), becoming the number one most...

Published on 23 June 2021

Dating apps: how to run user acquisition campaigns

Running user acquisition campaigns for dating apps involves many constraints and factors to consider in order to make the campaigns as effective as...

Published on 15 June 2021

The new Google Tax : Addict Mobile’s solution

Since November 2020, Google decided to expand surchargers on digital services to advertisers in specific countries. This new Google Tax is already active for...

Published on 8 June 2021

iOS 14.5 : What we learned one month after its…

Addict Mobile summarizes for you the important things to know about iOS 14.5 a month after its launch. iOS 14.5 Adoption Raote: iOS...

Published on 28 May 2021

EURO 2020: How to prepare your app and acquisition campaigns

As this major event draws near, we wanted to share our experience of over 500 projects and give you the keys to a...

Published on 18 May 2021

The mobile app ecosystem is consolidating!

The latest major changes in the mobile app ecosystem (privacy, Apple’s ATT Framework, maturity of advertisers.) are forcing players in the mobile ecosystem...

Published on 1 April 2021

iOS 14: get ready

Apple’s App Tracking Transparency enforcement is set to happen early spring (late March/early April). Thus, it is urgent to review the advancement of the situation and prepare...

Published on 23 February 2021