App Store Optimization: a real acquisition lever
The Android Play Store and iOS App Store are the only entry points to download an app. Every user must go through them,...
Published on 26 April 2023NEWS
Discover our market analysis and tips for successful mobile campaigns
UGC: Boost the performance of your UA campaigns
In a world where consumers are increasingly skeptical of traditional advertising messages, UGC or User Generated Content formats have gradually found their...
Published on 5 April 2023
Understand the SKAdNetwork data to maintain the performance level of…
Since May 2021 (iOS 14.5), Apple has implemented the ATT, which limits the feedback of data for advertising campaigns. Apple’s aim is to...
Published on 25 January 2023
TikTok campaigns: Our tips for reaching engaged users
According to the State of Mobile report from App Annie, in 2022, TikTok was again confirmed as one of the biggest growing applications...
Published on 14 September 2022
Dating apps: What are the User Acquisition constraints?
Dating apps need acquisition to support their growth, revenue, and number of active users. Nevertheless, they are subject to constraints that are specific...
Published on 7 September 2022
The importance of Firebase in managing Google UAC campaigns
You’ve probably noticed that for some time now Google has been recommending the integration of Firebase for managing mobile application installation campaigns on...
Published on 15 June 2022
iOS 15: Custom Product Pages & Product Page Optimization
In December 2021, iOS 15 integrated 2 new functions that may help you to optimize the conversion of your page on the App...
Published on 20 April 2022
Are creatives the new targeting in a post iOS 14…
The arrival of iOS 14 has limited ad targeting options: it means less data collected and the data is less accurate. So we...
Published on 12 April 2022
For the second consecutive year, Addict Mobile is an award…
For the second consecutive year, we are one of Les Mobiles D’or winners. This year, we presented our success case with Kard, in...
Published on 21 March 2022
