Mastering CTV Creatives to Engage App Users
In 2023, connected TV, or CTV, has definitively established itself as a viable, performance-oriented acquisition channel for mobile app publishers. The vast majority...
Published on 2 October 2023NEWS
Discover our market analysis and tips for successful mobile campaigns
2 major topics for DMEXCO 2023: AI and Privacy
We’ll skip the details about the barbecue offered by Eyeo, the privacy player, and the DMEXCO Party hosted by MMA Germany, AppsFlyer, and...
Published on 25 September 2023
How to set-up your MMP for SKAN 4.0?
Meta’s recent announcement of SKAN 4.0 support in July 2023 accelerated its adoption worldwide. This adoption was ultimately delayed due to the discovery...
Published on 13 September 2023
DTM #1: Launching only Google and Meta is all I…
User Acquisition myth #1: “Launching only Google and Meta is all I need for successful UA campaigns.” The question of whether there is...
Published on 5 September 2023
User Acquisition: flexible tools designed to adapt easily to market…
The importance of tech and flexible tools, whether in terms of reporting, optimization or creation, is undeniable in the field of user acquisition....
Published on 4 September 2023
Best Practices for Custom Product Pages
– by Taya Franchville, App Growth Consultant at AppTweak In December 2021, Apple announced the release of custom product pages (CPPs). App marketers...
Published on 10 July 2023
Connected TV: a new performance-based acquisition channel for apps
Considered an emerging channel for user acquisition, connected TV, or CTV, is the next trend to keep up with for application publishers seeking...
Published on 16 June 2023
[Replay] Connected TV: All you need to know to crack…
Watch the replay of our presentation with FuboTV at the last MAU Vegas and dive into Connected TV, the future of mobile acquisition!...
Published on 14 June 2023
[Replay] Creatives for Performing UA Campaigns
The latest edition of the App Growth Summit took place in Paris on May 11th and Addict Mobile was very happy to be...
Published on 24 May 2023
