Are creatives the new targeting in a post…
The arrival of iOS 14 has limited ad targeting options: it means less data collected and the data is less accurate. So we...
Published on 12 April 2022NEWS
Discover our market analysis and tips for successful mobile campaigns
For the second consecutive year, Addict Mobile is…
For the second consecutive year, we are one of Les Mobiles D’or winners. This year, we presented our success case with Kard, in...
Published on 21 March 2022
Snapchat: Our tips for managing your acquisition campaigns
With 306 million active daily users, Snapchat is one of the reference apps for advertisers. In order to continue to incite user interest,...
Published on 16 March 2022
Mobility apps, how do you generate that first…
In recent years, the mobility-as-a-services offering has diversified considerably. In recent years, the mobility-as-a-services offering has diversified considerably. Hybrid bikes, scooter and bike...
Published on 1 March 2022
New super fast video variation creation tool and…
With this new technology, we addresse one of the major challenges in user acquisition: continuously updating creative assets to avoid the phenomenon of...
Published on 2 February 2022
Streaming apps and advertising: Content to drive performance?
Definition Whether audio or video, streaming has experienced strong growth in recent years, driven by the Covid-19 epidemic. From podcasts and series to...
Published on 25 January 2022
Key points in User Acquisition for 2022
The app economy has grown steadily in 2021. According to App Annie, user spending on app stores reached a total of $ 135...
Published on 17 January 2022
How to adapt your acquisition investments after December…
The “sweet spot” In the last two years, the cost of disseminating mobile advertisements reduced by almost 50% between December 24 and January...
Published on 29 December 2021
Why use a User Acquisition agency when you…
There’s no doubt that the User Acquisition (UA) team you’ve built up over time are some of the best professionals in this field....
Published on 7 December 2021
