Cheat Sheet #3: Everything You Need to Know About Q5…
Q5 is the post-holiday “bonus” period running from December 26 to mid-January, a unique opportunity for advertisers to keep momentum after the holiday...
Published on 5 November 2025NEWS
Discover our market analysis and tips for successful mobile campaigns
UA Digest #10 : What’s new this month?
Discover our User Acquisition Digest, your monthly update on the latest trends and news in mobile marketing and user acquisition! Meta Andromeda: the...
Published on 28 October 2025
Meta Ads vs TikTok Ads: Which Platform Should You Choose…
In 2025, social ads have become a must for capturing attention and driving performance. When it comes to two major players, Tiktok ads...
Published on 20 October 2025
Cheat Sheet #2: Everything you need to know for your…
Black Friday 2025 is set to be one of the most strategic moments of the year for mobile user acquisition. In 2024, global...
Published on 3 October 2025
UA Digest #9 : What’s new this month?
Discover our User Acquisition Digest, your monthly update on the latest trends and news in mobile marketing and user acquisition! Snap launches “App...
Published on 26 September 2025
App store vs. ad creatives: should you align or break…
In a perfect world, a user would see an ad, click on it, land on a perfectly aligned store page… and install the...
Published on 24 September 2025
Acquisition Battle #3: App Vs Web
In mobile acquisition, choosing whether to run ads on the web or in-app may seem straightforward. Yet, the two don’t always serve the...
Published on 5 September 2025
Interview with Elisa Lopez, UA Team Leader
Meeting with Elisa, UA Team Leader at Addict Mobile. Since 2020, Elisa has been supporting her clients with App and Web strategies, adopting...
Published on 2 July 2025
UA Creative Lab #2: Create better (and more) with A/B…
Between multiplying formats, adapting to platform-specific codes, and the constant need for creative refresh, production has become a central challenge for marketing teams....
Published on 25 June 2025
