Are creatives the new targeting in a post…
The arrival of iOS 14 has limited ad targeting options: it means less data collected and the data is less accurate. So we...
Published on 12 April 2022The arrival of iOS 14 has limited ad targeting options: it means less data collected and the data is less accurate. So we...
Published on 12 April 2022For the second consecutive year, we are one of Les Mobiles D’or winners. This year, we presented our success case with Kard, in...
Published on 21 March 2022With 306 million active daily users, Snapchat is one of the reference apps for advertisers. In order to continue to incite user interest,...
Published on 16 March 2022In recent years, the mobility-as-a-services offering has diversified considerably. In recent years, the mobility-as-a-services offering has diversified considerably. Hybrid bikes, scooter and bike...
Published on 1 March 2022With this new technology, we addresse one of the major challenges in user acquisition: continuously updating creative assets to avoid the phenomenon of...
Published on 2 February 2022Definition Whether audio or video, streaming has experienced strong growth in recent years, driven by the Covid-19 epidemic. From podcasts and series to...
Published on 25 January 2022The app economy has grown steadily in 2021. According to App Annie, user spending on app stores reached a total of $ 135...
Published on 17 January 2022The “sweet spot” In the last two years, the cost of disseminating mobile advertisements reduced by almost 50% between December 24 and January...
Published on 29 December 2021There’s no doubt that the User Acquisition (UA) team you’ve built up over time are some of the best professionals in this field....
Published on 7 December 2021