In the fast-paced world of mobile acquisition, marketers are constantly looking for new ways to boost engagement, revenue, and visibility. Among today’s must-have...
Published on 10 April 2024
To promote user acquisition strategies in the digital landscape, developers and marketers are continuously exploring methods that deliver measurable outcomes. Apple Search Ads (ASA) emerges...
Published on 29 March 2024
With 2.2 billion active mobile gamers worldwide and consumer spending reaching $107.3 billion in 2023, the mobile gaming market remains a thriving sector....
Published on 18 March 2024
The Digital Markets Act, a European legislation aimed at regulating the activities of major companies in the digital sector, will come into effect...
Published on 4 March 2024
User Acquisition Myth #8: I have an in-house team, I don’t need a mobile marketing agency to manage my UA campaigns When an...
Published on 14 February 2024
Explore this Meta glossary to discover or review your vocabulary related to this essential User acquisition channel. Advertising Placements on Meta Products Various...
Published on 28 January 2024
In our previous two articles (part 1 and part 2), we talked about the key points to follow during a mobile game soft...
Published on 15 January 2024
User Acquisition myth #6: UGC formats are not profitable for my UA campaigns One might think that UGC formats are too expensive, especially...
Published on 8 January 2024
Dans notre premier article nous expliquions l’importance d’un soft launch pour le lancement d’un jeu sur mobile : comment bien identifier les objectifs...
Published on 18 December 2023
