In March 2021, Meta introduced the Aggregated Event Measurement (AEM) protocol, enabling the collection of campaign performance data while preserving user privacy. Initially...
Published on 29 November 2023
For applications seeking to maximize their visibility and growth, user acquisition is a major challenge. While some already have knowledge in the field,...
Published on 21 November 2023
User Acquisition myth #2: I need to limit Android campaigns because iOS users are more qualified. This widespread myth is based on generalizations...
Published on 3 October 2023
We’ll skip the details about the barbecue offered by Eyeo, the privacy player, and the DMEXCO Party hosted by MMA Germany, AppsFlyer, and...
Published on 25 September 2023
– by Taya Franchville, App Growth Consultant at AppTweak In December 2021, Apple announced the release of custom product pages (CPPs). App marketers...
Published on 10 July 2023
Considered an emerging channel for user acquisition, connected TV, or CTV, is the next trend to keep up with for application publishers seeking...
Published on 16 June 2023
Watch the replay of our presentation with FuboTV at the last MAU Vegas and dive into Connected TV, the future of mobile acquisition!...
Published on 14 June 2023
In a world where consumers are increasingly skeptical of traditional advertising messages, UGC or User Generated Content formats have gradually found their...
Published on 5 April 2023
Since May 2021 (iOS 14.5), Apple has implemented the ATT, which limits the feedback of data for advertising campaigns. Apple’s aim is to...
Published on 25 January 2023
