Addict Mobile: An internationalization strategy tailored to each market
The adaptation of sales teams to the needs of prospects and clients, as well as to market developments, is crucial in user acquisition,...
Published on 6 November 2023NEWS
Discover our market analysis and tips for successful mobile campaigns
DTM #3 : I need to pause UA campaigns during…
User Acquisition myth #3 : I need to pause UA campaigns during off-peak periods. It is tempting to think that the wisest choice...
Published on 30 October 2023
Do you speak SKAN 4.0?
Apple’s introduction of App Tracking Transparency and SKAdNetwork, in response to concerns over user data privacy, has disrupted the mobile industry. Since then,...
Published on 25 October 2023
Privacy Sandbox: What You Need to Know to Anticipate Changes
Google defines the Privacy Sandbox as “The Privacy Sandbox is an industry-wide effort to develop new technology that will improve people’s privacy across...
Published on 23 October 2023
Why it is essential to integrate Firebase for effective UA…
When deploying Google Ads campaigns as part of an app install strategy, it’s crucial to harness the platform’s full potential by incorporating Google’s...
Published on 17 October 2023
DTM #2: I need to limit Android campaigns because iOS…
User Acquisition myth #2: I need to limit Android campaigns because iOS users are more qualified. This widespread myth is based on generalizations...
Published on 3 October 2023
2 major topics for DMEXCO 2023: AI and Privacy
We’ll skip the details about the barbecue offered by Eyeo, the privacy player, and the DMEXCO Party hosted by MMA Germany, AppsFlyer, and...
Published on 25 September 2023
How to set-up your MMP for SKAN 4.0?
Meta’s recent announcement of SKAN 4.0 support in July 2023 accelerated its adoption worldwide. This adoption was ultimately delayed due to the discovery...
Published on 13 September 2023
DTM #1: Launching only Google and Meta is all I…
User Acquisition myth #1: “Launching only Google and Meta is all I need for successful UA campaigns.” The question of whether there is...
Published on 5 September 2023
