In March 2021, Meta introduced the Aggregated Event Measurement (AEM) protocol, enabling the collection of campaign performance data while preserving user privacy. Initially...
Published on 29 November 2023
User Acquisition myth #5: The more precisely I target, the more profitable my campaigns are It’s easy to think that precise targeting equals...
Published on 27 November 2023
For applications seeking to maximize their visibility and growth, user acquisition is a major challenge. While some already have knowledge in the field,...
Published on 21 November 2023
User Acquisition myth #4: UGC formats are not aligned with my brand image The power of UGC formats in user acquisition campaigns is...
Published on 13 November 2023
The adaptation of sales teams to the needs of prospects and clients, as well as to market developments, is crucial in user acquisition,...
Published on 6 November 2023
User Acquisition myth #3 : I need to pause UA campaigns during off-peak periods. It is tempting to think that the wisest choice...
Published on 30 October 2023
Apple’s introduction of App Tracking Transparency and SKAdNetwork, in response to concerns over user data privacy, has disrupted the mobile industry. Since then,...
Published on 25 October 2023
Google defines the Privacy Sandbox as “The Privacy Sandbox is an industry-wide effort to develop new technology that will improve people’s privacy across...
Published on 23 October 2023
When deploying Google Ads campaigns as part of an app install strategy, it’s crucial to harness the platform’s full potential by incorporating Google’s...
Published on 17 October 2023
