Do you speak mobile gaming?
With 2.2 billion active mobile gamers worldwide and consumer spending reaching $107.3 billion in 2023, the mobile gaming market remains a thriving sector....
Published on 18 March 2024NEWS
Discover our market analysis and tips for successful mobile campaigns
Digital Markets Act and Mobile Apps: What is changing?
The Digital Markets Act, a European legislation aimed at regulating the activities of major companies in the digital sector, will come into effect...
Published on 4 March 2024
DTM #8: I have an in-house team, I don’t need…
User Acquisition Myth #8: I have an in-house team, I don’t need a mobile marketing agency to manage my UA campaigns When an...
Published on 14 February 2024
Do you speak Meta?
Explore this Meta glossary to discover or review your vocabulary related to this essential User acquisition channel. Advertising Placements on Meta Products Various...
Published on 28 January 2024
(Part 3) Soft launch: our key tips to succeed in…
In our previous two articles (part 1 and part 2), we talked about the key points to follow during a mobile game soft...
Published on 15 January 2024
DTM #6: UGC formats are not profitable for my UA…
User Acquisition myth #6: UGC formats are not profitable for my UA campaigns One might think that UGC formats are too expensive, especially...
Published on 8 January 2024
(Part 2) Soft launch: our key tips to succeed in…
Dans notre premier article nous expliquions l’importance d’un soft launch pour le lancement d’un jeu sur mobile : comment bien identifier les objectifs...
Published on 18 December 2023
Operational teams at the forefront of the success of app…
Within specialized acquisition agencies, various teams collaborate to achieve customer-set objectives. Through their roles and responsibilities, the operational teams position themselves at the...
Published on 13 December 2023
(Part 1) Soft Launch: our key tips to succeed in…
A game’s soft launch is full of excitement and tension and is always eagerly awaited by the production teams. After months, even years,...
Published on 3 December 2023
