Mobile User Acquisition for Apps

Strategy & Media Plan

Every successful UA campaign starts with a solid strategy. We define the most profitable approach for your app based on your objectives, ensuring an optimized media plan that aligns with your growth goals.

Key Benefits:

  • Data-driven strategies tailored to your app’s needs and objectives.
  • Media plans optimized for maximum profitability.
  • Exclusive platform benefits: premium support, early access to features, etc.

Campaign Management

With our advanced in-house technologies and expert teams, we ensure your budget is spent on the most profitable campaigns, maximizing your ROI. Whatever your objectives, we optimize every step to drive long-term growth.

Key Benefits:

  • Performance-driven budget allocation to prioritize high-performing campaigns.
  • Expertise across all campaign types, channels (Meta, Google, TikTok etc.), tracking and attribution.
  • Real-time optimizations to maximize efficiency and results.

Unlimited Creative Production

Creatives are the key to successful UA. Our in-house team of experts and creative technology deliver high-performance assets across all geos and formats, covering all types of creatives (UGCs, statics, motion, GenAI etc.). This ensures continuous A/B testing and creative optimization to drive better performance.

Key Benefits:

  • Unlimited creative production tailored for all app verticals.
  • Scalable production adapted to all markets and formats.
  • Faster testing cycles for optimized conversion rates and profitability.
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Key Benefits:

Attribution Support

We help you navigate attribution complexities by integrating data from MMPs, channels (Google, Meta, TikTok, Snapchat etc.), and SKAN, ensuring a clear view of your performance and guiding you through tracking setup for better decision-making.

Key Benefits:

  • Transparent attribution tracking across all channels.
  • Seamless SKAN integration and optimized attribution setup across MMPs and channels
  • Full visibility on performance impact and attribution models.

Data Analysis & Forecast

Our intuitive HUB provides complete visibility into your campaign performance (with all breakdowns), consolidating key KPIs, creative insights, and detailed forecasting in one place. With expert-led strategy reviews, we ensure that all insights translate into continuous optimizations for better results.

Key Benefits:

  • Centralized dashboards for performance monitoring.
  • Ongoing strategic optimization through expert-led reviews.
  • Advanced forecasting tools to anticipate trends and optimize planning.
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Don’t hesitate to contact our teams

Addict Mobile can help you improve your performance.

CASE STUDIES

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Funrock

MMA Manager 2: How to scale app install strategy by exploring new opportunities 

MobilityWare

Creative testing and automation for Match3D: Supreme Clean, MobilityWare’s hyper-casual gaming app.  

Lalalab x Moloco

Lalalab exceeded ROAS targets with Addict Mobile and Moloco

WeatherBug

Creative automation to strengthen mobile acquisition campaigns.

Bubble Shooter Rainbow

How does Meta fit into a user acquisition strategy for a casual gaming app?

Molotov

How to boost web and in-app subscriptions during the World Cup?

Fruitz

The successful dating app with a hybrid creative strategy

LG

How to run web UA campaigns for premium products with limited stock while increasing ROAS? 

Cheerz

How UGC helped boost the performance of the Cheerz app for Valentine’s Day! 

Family Wall

How to perform on iOS with the App Tracking Transparency restrictions and without consent pop-ups?

FAQ

Absolutely not. Because we know that this is one of the most important aspects of generating profitability, we have created a studio that produces all the visuals for your campaigns from your assets (videos and static formats). This way, adapting the visuals to the audience or to a language, refreshing the visuals regularly and identifying the top concepts becomes a breeze.

Our teams use and master all the tracking tools specific to user acquisition campaigns. We work hand in hand with our clients to help them measure the profitability of their campaigns through analysis, projections and support on the implementation of the SKAdNetwork.

Our teams support clients based anywhere in the world with user acquisition strategies that are widely distributed in all countries. Our production and broadcast automation technologies allow us to be much more responsive to large-scale launches.

 

We offer comprehensive support to help you generate profitability. From strategy to media buying, from creative to reporting, our teams master all aspects of performance-based user acquisition campaigns.

Our offices

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Paris / FRANCE

17 Rue du Sergent Bauchat
75012 Paris
France
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Madrid / SPAIN

Calle Juan Ignacio Luca de Tena 1,
Planta 3
28027 Madrid
España
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New York / USA

10 East 40TH St.,
Suite 3310 New York
NY 10016
USA