The new Google Tax : Addict Mobile’s solution
Since November 2020, Google decided to expand surchargers on digital services to advertisers in specific countries. This new Google Tax is already active for...
Published on 8 June 2021NEWS
Discover our market analysis and tips for successful mobile campaigns
What is Ad Fatigue and how to avoid it?
La creative fatigue, ou Ad Fatigue, désigne la baisse de performance d’une publicité lorsque les utilisateurs l’ont vue trop souvent. Cette surexposition visuelle...
Published on 17 February 2021
Adjust’s Dating apps marketing guide 2021
If we take a look at the dating apps industry in 2020, we can see a large progression. As App Annie points out:...
Published on 16 February 2021
Mobile User Acquisition: Trends and Challenges of 2021
2020 was the year of the global health crisis, which further accelerated the growth of mobile phone use: more time spent on phones,...
Published on 27 January 2021
AppsFlyer’s Fraud Report: Fraud decreases by 30% year-over-year.
The Appsflyer 2020 report on app install fraud is out and notes a 30% decrease in fraudulent installations. Global Trends to take away:...
Published on 20 January 2021
Apple limited the IDFA: a change that will push the…
At their latest “Developer Conference”, the WWDC 2020, Apple announced the launch of their new operating system: iOS 14. This announcement was accompanied by...
Published on 6 July 2020
Google UAC: 6 Tips To Maximize Your Creatives
How to maximize your designs on Google network for mobiles? How to create a set of efficient creative assets? What is Creative Excellence?...
Published on 25 June 2020
