App Store Optimization: a real acquisition lever
The Android Play Store and iOS App Store are the only entry points to download an app. Every user must go through them,...
Published on 26 April 2023NEWS
Discover our market analysis and tips for successful mobile campaigns
UGC: Boost the performance of your UA campaigns
In a world where consumers are increasingly skeptical of traditional advertising messages, UGC or User Generated Content formats have gradually found their...
Published on 5 April 2023
Understand the SKAdNetwork data to maintain the performance level of…
Since May 2021 (iOS 14.5), Apple has implemented the ATT, which limits the feedback of data for advertising campaigns. Apple’s aim is to...
Published on 25 January 2023
TikTok campaigns: Our tips for reaching engaged users
According to the State of Mobile report from App Annie, in 2022, TikTok was again confirmed as one of the biggest growing applications...
Published on 14 September 2022
Dating apps: What are the User Acquisition constraints?
Dating apps need acquisition to support their growth, revenue, and number of active users. Nevertheless, they are subject to constraints that are specific...
Published on 7 September 2022
The importance of Firebase in managing Google UAC campaigns
You’ve probably noticed that for some time now Google has been recommending the integration of Firebase for managing mobile application installation campaigns on...
Published on 15 June 2022
Snapchat: Our tips for managing your acquisition campaigns
With 306 million active daily users, Snapchat is one of the reference apps for advertisers. In order to continue to incite user interest,...
Published on 16 March 2022
Mobility apps, how do you generate that first much sought…
In recent years, the mobility-as-a-services offering has diversified considerably. Hybrid bikes, scooter and bike rental, price, journey and transport method comparison sites now...
Published on 1 March 2022
Streaming apps and advertising: Content to drive performance?
Definition Whether audio or video, streaming has experienced strong growth in recent years, driven by the Covid-19 epidemic. From podcasts and series to...
Published on 25 January 2022
