TikTok campaigns: Our tips for reaching engaged users
According to the State of Mobile report from App Annie, in 2022, TikTok was again confirmed as one of the biggest growing applications...
Published on 14 September 2022NEWS
Discover our market analysis and tips for successful mobile campaigns
The importance of Firebase in managing Google UAC campaigns
You’ve probably noticed that for some time now Google has been recommending the integration of Firebase for managing mobile application installation campaigns on...
Published on 15 June 2022
Mobility apps, how do you generate that first much sought…
In recent years, the mobility-as-a-services offering has diversified considerably. Hybrid bikes, scooter and bike rental, price, journey and transport method comparison sites now...
Published on 1 March 2022
Streaming apps and advertising: Content to drive performance?
Definition Whether audio or video, streaming has experienced strong growth in recent years, driven by the Covid-19 epidemic. From podcasts and series to...
Published on 25 January 2022
Key points in User Acquisition for 2022
The app economy has grown steadily in 2021. According to App Annie, user spending on app stores reached a total of $ 135...
Published on 17 January 2022
How to adapt your acquisition investments after December 25?
The “sweet spot” In the last two years, the cost of disseminating mobile advertisements reduced by almost 50% between December 24 and January...
Published on 29 December 2021
Why use a User Acquisition agency when you already have…
There’s no doubt that the User Acquisition (UA) team you’ve built up over time is some of the best professionals in this field....
Published on 7 December 2021
ASO: don’t underestimate the importance of your store pages
Store pages are the entry point for all your app users. Every user will see the page, so it has to be clear...
Published on 22 November 2021
Why should you consider Q5 in your end-of-year media plan?
As we explained to you last year, you should not miss the time in 2021 when CPMs are the lowest of the year....
Published on 12 November 2021
