(Part 3) Soft launch: our key tips to succeed in…
In our previous two articles (part 1 and part 2), we talked about the key points to follow during a mobile game soft...
Published on 15 January 2024NEWS
Discover our market analysis and tips for successful mobile campaigns
DTM #6: UGC formats are not profitable for my UA…
User Acquisition myth #6: UGC formats are not profitable for my UA campaigns One might think that UGC formats are too expensive, especially...
Published on 8 January 2024
(Part 2) Soft launch: our key tips to succeed in…
In our first article, we explained the importance of a soft launch for the release of a mobile game: how to correctly identify...
Published on 18 December 2023
Operational teams at the forefront of the success of app…
Within specialized acquisition agencies, various teams collaborate to achieve customer-set objectives. Through their roles and responsibilities, the operational teams position themselves at the...
Published on 13 December 2023
(Part 1) Soft Launch: our key tips to succeed in…
A game’s soft launch is full of excitement and tension and is always eagerly awaited by the production teams. After months, even years,...
Published on 3 December 2023
Aggregated Event Measurement, iOS attribution revolutionized by Meta?
In March 2021, Meta introduced the Aggregated Event Measurement (AEM) protocol, enabling the collection of campaign performance data while preserving user privacy. Initially...
Published on 29 November 2023
DTM #5 : The more precisely I target, the more…
User Acquisition myth #5: The more precisely I target, the more profitable my campaigns are It’s easy to think that precise targeting equals...
Published on 27 November 2023
6 good reasons to outsource user acquisition even if you…
For applications seeking to maximize their visibility and growth, user acquisition is a major challenge. While some already have knowledge in the field,...
Published on 21 November 2023
DTM #4: UGC formats are not aligned with my brand…
User Acquisition myth #4: UGC formats are not aligned with my brand image The power of UGC formats in user acquisition campaigns is...
Published on 13 November 2023
