(Part 2) Soft launch: our key tips to succeed in…
Dans notre premier article nous expliquions l’importance d’un soft launch pour le lancement d’un jeu sur mobile : comment bien identifier les objectifs...
Published on 18 December 2023NEWS
Discover our market analysis and tips for successful mobile campaigns
Operational teams at the forefront of the success of app…
Within specialized acquisition agencies, various teams collaborate to achieve customer-set objectives. Through their roles and responsibilities, the operational teams position themselves at the...
Published on 13 December 2023
(Part 1) Soft Launch: our key tips to succeed in…
A game’s soft launch is full of excitement and tension and is always eagerly awaited by the production teams. After months, even years,...
Published on 3 December 2023
Aggregated Event Measurement, iOS attribution revolutionized by Meta?
In March 2021, Meta introduced the Aggregated Event Measurement (AEM) protocol, enabling the collection of campaign performance data while preserving user privacy. Initially...
Published on 29 November 2023
6 good reasons to outsource user acquisition even if you…
For applications seeking to maximize their visibility and growth, user acquisition is a major challenge. While some already have knowledge in the field,...
Published on 21 November 2023
DTM #2: I need to limit Android campaigns because iOS…
User Acquisition myth #2: I need to limit Android campaigns because iOS users are more qualified. This widespread myth is based on generalizations...
Published on 3 October 2023
2 major topics for DMEXCO 2023: AI and Privacy
We’ll skip the details about the barbecue offered by Eyeo, the privacy player, and the DMEXCO Party hosted by MMA Germany, AppsFlyer, and...
Published on 25 September 2023
Best Practices for Custom Product Pages
– by Taya Franchville, App Growth Consultant at AppTweak In December 2021, Apple announced the release of custom product pages (CPPs). App marketers...
Published on 10 July 2023
Connected TV: a new performance-based acquisition channel for apps
Considered an emerging channel for user acquisition, connected TV, or CTV, is the next trend to keep up with for application publishers seeking...
Published on 16 June 2023
