A game’s soft launch is full of excitement and tension and is always eagerly awaited by the production teams. After months, even years,...
Published on 3 December 2023
In March 2021, Meta introduced the Aggregated Event Measurement (AEM) protocol, enabling the collection of campaign performance data while preserving user privacy. Initially...
Published on 29 November 2023
User Acquisition myth #5: The more precisely I target, the more profitable my campaigns are It’s easy to think that precise targeting equals...
Published on 27 November 2023
Creativity is a key element of any user acquisition strategy. Mastering all the challenges related to the sector and deploying the necessary resources...
Published on 27 November 2023
For applications seeking to maximize their visibility and growth, user acquisition is a major challenge. While some already have knowledge in the field,...
Published on 21 November 2023
The holiday shopping season will drive record-breaking 1.7 billion shopping app downloads and more than 26.5 billion hours spent in retail apps. Brands...
Published on 20 November 2023
User Acquisition myth #4: UGC formats are not aligned with my brand image The power of UGC formats in user acquisition campaigns is...
Published on 13 November 2023
According to data.ai’s Q1 2023 report, TikTok is the most downloaded application in the world making it an essential lever for user acquisition...
Published on 8 November 2023
The adaptation of sales teams to the needs of prospects and clients, as well as to market developments, is crucial in user acquisition,...
Published on 6 November 2023
