The absolute basics of app tracking
In 2022, there were 5.31 billion unique mobile phone users, representing 67,1% of the world’s population. This device has clearly become a must....
Published on 23 September 2019NEWS
Discover our market analysis and tips for successful mobile campaigns
Key advice to create killer visuals to optimize your acquisition…
In a world where an image is worth a thousand words, creatives are key elements in differentiating brands. Especially in the field of...
Published on 1 August 2019
App Store Optimization (ASO): do not ignore the importance of…
194 billion. This is the number of applications downloaded in 2018 worldwide on Apple and Google stores. A figure that makes you almost...
Published on 3 July 2019
CPI: The criteria that impact its value – Emphasis on…
When it comes to application and acquisition strategy, the key market indicator is never far away: that is to say the CPI, or...
Published on 28 June 2019
