2nd confinement: reduction of CPM as a great opportunity for…
Published on 5 November 2020
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Apple limited the IDFA: a change that will push the…
At their latest “Developer Conference”, the WWDC 2020, Apple announced the launch of their new operating system: iOS 14. This announcement was accompanied by...
Published on 6 July 2020
How did the Bodeboca Acquisition Campaigns Outperformed During the Lockdown?
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- ROI positive
- ranking iOS
- CPA
Google UAC: 6 Tips To Maximize Your Creatives
How to maximize your designs on Google network for mobiles? How to create a set of efficient creative assets? What is Creative Excellence?...
Published on 25 June 2020
Mobile Acquisition Sources: 8 Trends to Follow for Your App
In a constantly changing sector, where mobile advertisers seek to measure and generate profitability, performance user acquisition no longer has to prove itself....
Published on 6 May 2020
Covid-19: what impact on my mobile acquisition campaigns? (Update to…
In times of lockdown, mobile user behaviors are changing. It is therefore interesting to ask yourself how this crisis is impacting mobile acquisition...
Published on 23 March 2020Performance-based Web Acquisition: Google Does Not Limit Itself to the…
In web acquisition, the Google Ads ad-network is comprised of two main options well known to advertisers: the Search and the Display. In...
Published on 19 December 2019
The absolute basics of app tracking
In 2022, there were 5.31 billion unique mobile phone users, representing 67,1% of the world’s population. This device has clearly become a must....
Published on 23 September 2019
Key advice to create killer visuals to optimize your acquisition…
In a world where an image is worth a thousand words, creatives are key elements in differentiating brands. Especially in the field of...
Published on 1 August 2019
