Digital Markets Act and Mobile Apps: What is changing?
The Digital Markets Act, a European legislation aimed at regulating the activities of major companies in the digital sector, will come into effect...
Published on 4 March 2024NEWS
Discover our market analysis and tips for successful mobile campaigns
Why it is essential to integrate Firebase for effective UA…
When deploying Google Ads campaigns as part of an app install strategy, it’s crucial to harness the platform’s full potential by incorporating Google’s...
Published on 17 October 2023
DTM #1: Launching only Google and Meta is all I…
User Acquisition myth #1: “Launching only Google and Meta is all I need for successful UA campaigns.” The question of whether there is...
Published on 5 September 2023
Dating apps: What are the User Acquisition constraints?
Dating apps need acquisition to support their growth, revenue, and number of active users. Nevertheless, they are subject to constraints that are specific...
Published on 7 September 2022
Our creative best practices
A few months ago, we discussed the importance of creatives in your mobile acquisition campaigns and how to find creative that works and...
Published on 13 July 2022
The importance of Firebase in managing Google UAC campaigns
You’ve probably noticed that for some time now Google has been recommending the integration of Firebase for managing mobile application installation campaigns on...
Published on 15 June 2022
The new Google Tax : Addict Mobile’s solution
Since November 2020, Google decided to expand surchargers on digital services to advertisers in specific countries. This new Google Tax is already active for...
Published on 8 June 2021
Maximize Your Google UAC: 6 Tips To Take Your Creative…
How to maximize your designs on Google network for mobiles? How to create a set of efficient creative assets? What is Creative Excellence?...
Published on 25 June 2020
