User Acquisition for mobile apps
Addict Mobile is a specialist mobile app acquisition agency with 10+ years’ experience, having managed over 600 apps across all sectors and channels. We optimize every stage of campaigns, from strategy to results analysis, to maximize ROI.
Our expertise
Strategy & Media Plan
Every successful UA campaign starts with a solid strategy. The Addict Mobile team defines the most cost-effective approach for your app based on your objectives, guaranteeing an optimized media plan that aligns with your growth targets.
The benefits :
- Data-driven strategies tailored to your application’s needs and objectives.
- Optimized media plans for maximum profitability.
- Exclusive source benefits: premium support, early access to features, etc.
Campaign management
With our advanced in-house technologies and expert teams, at Addict Mobile we ensure that your budget is allocated to the most profitable campaigns, maximizing your ROI. Whatever your objective, we optimize every step to ensure long-term growth.
Advantages :
- Performance-based budget allocation to prioritize high-performance campaigns.
- Expertise in all types of campaigns, sources (Meta, Google, TikTok, etc.), tracking and attribution.
- Real-time optimization to maximize efficiency and results.
Creative Production Unlimited
Creative is the key to success in user acquisition. At Addict Mobile, our experts and creative technology deliver high-performance visuals for all markets and formats, covering all types of creative(UGC, static, video, GenAI, etc.). This guarantees continuous A/B testing and creative optimization for best performance.
Advantages :
- Unlimited creative output for all app verticals.
- Scalable production adapted to all markets and formats.
- Rapid testing to maximize conversion rates and profitability.
App Store Optimization
Maximizing app downloads starts with a solid ASO . From striking visuals to keyword optimization, we make sure your app stands out on both organic and paid channels, increasing conversion rates and visibility. Our Addict Mobile experts will guide you through the process.
The benefits :
- Keyword optimization to improve ranking and visibility.
- A/B test on creatives to maximize conversion rates.
- ASO & UA synergy to improve organic and paid performance.
Support Attribution
We help you navigate the complexities of attribution by integrating data from MMPs, sources (Google, Meta, TikTok, Snapchat, etc.) and SKAN, guaranteeing a clear view of your performance and supporting you in setting up tracking for optimal decision-making.
Advantages :
- Transparent tracking of attribution on all sources.
- Seamless integration of SKAN and optimized configuration of attribution on MMPs and sources.
- Full visibility of the impact of performance and attribution models.
Data Analysis & Forecasting
The HUB, developed by Addict Mobile, is an intuitive platform that offers a comprehensive, personalized view of your campaign performance, consolidating key KPIs, creative insights and forecasts in one place. With the support of our experts, we transform each insight into concrete actions to continuously optimize your results.
Advantages :
- Centralized dashboards for performance monitoring.
- Continuous optimization thanks to the expertise of our teams.
- Advanced forecasting tools to anticipate trends and optimize planning.
Don’t hesitate to contact our teams
Addict Mobile can help you improve your performance.
CASE STUDY
Find out how other brands have tackled challenges similar to yours.
More questions ?
Mobile User Acquisition (UA) covers all the advertising strategies and channels used to generate app installations by qualified users. It combines media buying, tracking, data analysis and ongoing optimization.
Channels vary according to objectives and app type, but generally include: Meta Ads (Facebook, Instagram), Google App Campaigns, TikTok, Apple Search Ads, DSPs like Moloco, and video networks like Unity.
Organic acquisition relies on natural visibility (SEO, word-of-mouth, ASO), while paid acquisition involves advertising investment to generate volume quickly and optimize ROI.
KPIs such as CPI (cost per installation), ROAS (return on ad spend), retention rate and incrementality are analyzed. All this is tracked via MMPs (such as Appsflyer, Adjust) and customized dashboards.
Addict Mobile combines strategic, creative and technological expertise to deploy creative campaigns across all available channels. In addition, the agency offers a no-commitment service to meet the objectives of any type of application (soft launch, source launch, opening of a new geo…).