Mobile User Acquisition for Apps

Strategy & Media Plan

Every successful UA campaign starts with a solid strategy. Addict Mobile teams define the most profitable approach for your app based on your objectives, ensuring an optimized media plan that aligns with your growth goals.

Key Benefits:

  • Data-driven strategies tailored to your app’s needs and objectives.
  • Media plans optimized for maximum profitability.
  • Exclusive platform benefits: premium support, early access to features, etc.

Campaign Management

With our advanced in-house technologies and expert teams, at Addict Mobile we ensure your budget is spent on the most profitable campaigns, maximizing your ROI. Whatever your objectives, we optimize every step to drive long-term growth.

Key Benefits:

  • Performance-driven budget allocation to prioritize high-performing campaigns.
  • Expertise across all campaign types, channels (Meta, Google, TikTok etc.), tracking and attribution.
  • Real-time optimizations to maximize efficiency and results.

Unlimited Creative Production

Creatives are the key to successful UA. At Addict Mobile, our in-house team of experts and creative technology deliver high-performance assets across all geos and formats, covering all types of creatives (UGCs, statics, motion, GenAI etc.). This ensures continuous A/B testing and creative optimization to drive better performance.

Key Benefits:

  • Unlimited creative production tailored for all app verticals.
  • Scalable production adapted to all markets and formats.
  • Faster testing cycles for optimized conversion rates and profitability.
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Key Benefits:

Attribution Support

Addict Mobile helps you navigate attribution complexities by integrating data from MMPs, channels (Google, Meta, TikTok, Snapchat etc.), and SKAN, ensuring a clear view of your performance and guiding you through tracking setup for better decision-making.

Key Benefits:

  • Transparent attribution tracking across all channels.
  • Seamless SKAN integration and optimized attribution setup across MMPs and channels
  • Full visibility on performance impact and attribution models.

Data Analysis & Forecast

The intuitive HUB, conceived by Addict Mobile, provides complete visibility into your campaign performance (with all breakdowns), consolidating key KPIs, creative insights, and detailed forecasting in one place. With expert-led strategy reviews, we ensure that all insights translate into continuous optimizations for better results.

Key Benefits:

  • Centralized dashboards for performance monitoring.
  • Ongoing strategic optimization through expert-led reviews.
  • Advanced forecasting tools to anticipate trends and optimize planning.
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Don’t hesitate to contact our teams

Addict Mobile can help you improve your performance.

CASE STUDIES

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Funrock

MMA Manager 2: How to scale app install strategy by exploring new opportunities 

MobilityWare

Creative testing and automation for Match3D: Supreme Clean, MobilityWare’s hyper-casual gaming app.  

Lalalab x Moloco

Lalalab exceeded ROAS targets with Addict Mobile and Moloco

WeatherBug

Creative automation to strengthen mobile acquisition campaigns.

Bubble Shooter Rainbow

How does Meta fit into a user acquisition strategy for a casual gaming app?

Molotov

How to boost web and in-app subscriptions during the World Cup?

Fruitz

The successful dating app with a hybrid creative strategy

LG

How to run web UA campaigns for premium products with limited stock while increasing ROAS? 

Cheerz

How UGC helped boost the performance of the Cheerz app for Valentine’s Day! 

Family Wall

How to perform on iOS with the App Tracking Transparency restrictions and without consent pop-ups?

FAQ

Mobile User Acquisition (UA) covers all the advertising strategies and channels used to generate app installations by qualified users. It combines media buying, tracking, data analysis and ongoing optimization.

Channels vary according to objectives and app type, but generally include: Meta Ads (Facebook, Instagram), Google App Campaigns, TikTok, Apple Search Ads, DSPs like Moloco, and video networks like Unity.

Organic acquisition relies on natural visibility (SEO, word-of-mouth, ASO), while paid acquisition involves advertising investment to generate volume quickly and optimize ROI.

KPIs such as CPI (cost per installation), ROAS (return on ad spend), retention rate and incrementality are analyzed. All this is tracked via MMPs (such as Appsflyer, Adjust) and customized dashboards.

Addict Mobile combines strategic, creative and technological expertise to deploy creative campaigns across all available channels. In addition, the agency offers a no-commitment service to meet the objectives of all types of applications (soft launch, source launch, opening of a new geo…).

Our offices

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Paris / FRANCE

17 Rue du Sergent Bauchat
75012 Paris
France
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Madrid / SPAIN

Calle Juan Ignacio Luca de Tena 1,
Planta 3
28027 Madrid
España
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New York / USA

10 East 40TH St.,
Suite 3310 New York
NY 10016
USA