Mobile User Acquisition for Apps
Addict Mobile is a data-driven agency with 10+ years of experience in acquisition for apps, managing 600+ apps across all verticals and channels. We are experts in every stage of campaign management, from strategy and creatives to reporting, ensuring maximum ROI.
Our Expertise
Strategy & Media Plan
Every successful UA campaign starts with a solid strategy. Addict Mobile teams define the most profitable approach for your app based on your objectives, ensuring an optimized media plan that aligns with your growth goals.
Key Benefits:
- Data-driven strategies tailored to your app’s needs and objectives.
- Media plans optimized for maximum profitability.
- Exclusive platform benefits: premium support, early access to features, etc.
Campaign Management
With our advanced in-house technologies and expert teams, at Addict Mobile we ensure your budget is spent on the most profitable campaigns, maximizing your ROI. Whatever your objectives, we optimize every step to drive long-term growth.
Key Benefits:
- Performance-driven budget allocation to prioritize high-performing campaigns.
- Expertise across all campaign types, channels (Meta, Google, TikTok etc.), tracking and attribution.
- Real-time optimizations to maximize efficiency and results.
Unlimited Creative Production
Creatives are the key to successful UA. At Addict Mobile, our in-house team of experts and creative technology deliver high-performance assets across all geos and formats, covering all types of creatives (UGCs, statics, motion, GenAI etc.). This ensures continuous A/B testing and creative optimization to drive better performance.
Key Benefits:
- Unlimited creative production tailored for all app verticals.
- Scalable production adapted to all markets and formats.
- Faster testing cycles for optimized conversion rates and profitability.
App Store Optimization
Maximizing app downloads starts with strong ASO. From impactful creatives to keyword optimization, we ensure your app stands out on both organic and paid channels, driving better conversion rates and visibility. Our Addict Mobile experts support you in this process.
Key Benefits:
- Keyword optimization to improve search rankings and visibility.
- A/B testing on creatives to maximize conversion rates.
- ASO & UA synergy to enhance both organic and paid performance.
Attribution Support
Addict Mobile helps you navigate attribution complexities by integrating data from MMPs, channels (Google, Meta, TikTok, Snapchat etc.), and SKAN, ensuring a clear view of your performance and guiding you through tracking setup for better decision-making.
Key Benefits:
- Transparent attribution tracking across all channels.
- Seamless SKAN integration and optimized attribution setup across MMPs and channels
- Full visibility on performance impact and attribution models.
Data Analysis & Forecast
The intuitive HUB, conceived by Addict Mobile, provides complete visibility into your campaign performance (with all breakdowns), consolidating key KPIs, creative insights, and detailed forecasting in one place. With expert-led strategy reviews, we ensure that all insights translate into continuous optimizations for better results.
Key Benefits:
- Centralized dashboards for performance monitoring.
- Ongoing strategic optimization through expert-led reviews.
- Advanced forecasting tools to anticipate trends and optimize planning.

Don’t hesitate to contact our teams
Addict Mobile can help you improve your performance.
CASE STUDIES
Find out how other brands have tackled challenges similar to yours.
FAQ
Mobile User Acquisition (UA) covers all the advertising strategies and channels used to generate app installations by qualified users. It combines media buying, tracking, data analysis and ongoing optimization.
Channels vary according to objectives and app type, but generally include: Meta Ads (Facebook, Instagram), Google App Campaigns, TikTok, Apple Search Ads, DSPs like Moloco, and video networks like Unity.
Organic acquisition relies on natural visibility (SEO, word-of-mouth, ASO), while paid acquisition involves advertising investment to generate volume quickly and optimize ROI.
KPIs such as CPI (cost per installation), ROAS (return on ad spend), retention rate and incrementality are analyzed. All this is tracked via MMPs (such as Appsflyer, Adjust) and customized dashboards.
Addict Mobile combines strategic, creative and technological expertise to deploy creative campaigns across all available channels. In addition, the agency offers a no-commitment service to meet the objectives of all types of applications (soft launch, source launch, opening of a new geo…).