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From First Purchase to Repeat Revenue: Rethinking Acquisition for E-commerce…

Over the past few years, mobile acquisition strategies have evolved significantly. Yet one habit still remains: evaluating campaign performance primarily through the first conversion. For...

Published on 30 April 2026

User Acquisition

World Cup: How to Make the Most of This Key…

The 2026 World Cup stands out as a unique marketing moment, driven by spikes in attention tied to match moments rather than sustained...

Published on 27 April 2026

User Acquisition

AI won’t save your acquisition campaigns. Here’s why.

AI is now at the center of every conversation in user acquisition. Creative production, campaign management, data analysis… these tools are everywhere. Yet...

Published on 7 April 2026

User Acquisition

Acquisition Battle #5: Search vs Social

In acquisition strategies, search and social both play a central role. They are two key channels for driving traffic, acquiring users, and supporting...

Published on 3 April 2026

User Acquisition

UA Digest #14: What’s new this month?

Explore our User Acquisition Digest, your monthly roundup of the latest news and trends in the performance marketing landscape. Meta updates its conversion...

Published on 30 March 2026

User Acquisition

Meta Ads vs Google Ads: which platform should you choose…

In 2026, marketing performance no longer relies on a single channel. Effective strategies combine multiple levers that influence every stage of the user...

Published on 17 March 2026

Cheat Sheet #4: Everything You Need to Know for Your…

Mother’s Day holds a unique position in the marketing calendar. Mother’s Day 2026 will once again be an emotional milestone before it becomes...

Published on 9 March 2026

User Acquisition

Google Ads 2026: 4 Tips to Adapt to Algorithm Changes

Google Ads remains a core pillar of performance marketing for many advertisers. The platform drives volume, captures strong intent, and directly contributes to...

Published on 3 March 2026

User Acquisition

UA Digest #13: What’s new this month?

Discover our User Acquisition Digest, your monthly update on the latest trends and news in performance marketing! Adjust releases its “Mobile App Trends...

Published on 23 February 2026

User Acquisition

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