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Expertise
Mobile Acquisition
Creative Production
AdTech Agency
Ecosystem
Ressources
Blog
Our projects
White papers
Videos
Glossary
Glossary
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z
A
AdAttributionKit
Ad Impression
Android Privacy Sandbox
Ad fatigue
AOV
Attribution Window
ARPU
App Tracking Transparency
ASO
Ad Network
Ad Exchange
A/B Testing
C
Cost Per View (CPV)
Cost per Sale (CPS)
Cost per Order (CPO)
Customer Acquisition Cost (CAC)
Cost per Lead (CPL)
Cohort Analysis
Click Through Rate (CTR)
Cost per Action (CPA)
Cost per Click (CPC)
Conversion Rate (CVR)
Cost per Mille (CPM)
Churn Rate
CTV
Cost per Install (CPI)
Creative Performance
D
Data Anonymization
Deterministic Model
Data Management Platform
Demand-side Platform (DSP)
Deep Link
F
First-Party Data
G
Google Ads Conversion Tracking
H
Hook Rate
I
Incrementality
IDFA
Interstitial Ad
In-app Purchase (IAP)
L
Last Click Attribution
Lifetime Value (LTV)
Lookalike Audience
M
Monthly Active Users (MAU)
Marketing Mix Modeling
Monetization
Mobile User Acquisition
Mobile Attribution
MMP (Mobile Measurement Partners)
O
Organic Install
P
Playable Ads
Probabilistic Model
R
Regression Model
ROI
Retention Rate
Re-engagement
Retargeting
Real-Time Bidding (RTB)
ROAS
S
SDK
Supply-Side Platform (SSP)
SKAdNetwork
U
User Engagement
UGC (User Generated Content)
Our offices
Paris
/ FRANCE
17 Rue du Sergent Bauchat
75012 Paris
France
Madrid
/ SPAIN
Calle Juan Ignacio Luca de Tena 1,
Planta 3
28027 Madrid
España
New York
/ USA
10 East 40TH St.,
Suite 3310 New York
NY 10016
USA
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