Glossary
A
C
- Conversion Rate Optimization
- Cost Per View (CPV)
- Cost per Sale (CPS)
- Cost per Order (CPO)
- Customer Acquisition Cost (CAC)
- Cost per Lead (CPL)
- Cohort Analysis
- Click Through Rate (CTR)
- Cost per Action (CPA)
- Cost per Click (CPC)
- Conversion Rate (CVR)
- Cost per Mille (CPM)
- Churn Rate
- CTV
- Cost per Install (CPI)
- Creative Performance
