Our mobility marketing agency activates the best-performing channels (Meta, Google, TikTok, Apple Search Ads) and other levers to generate qualified traffic, city by city or market by market.
Collaborating with travelers and mobility creators to authentically reach new audiences.
Using user data to improve targeting and performance.
Identifying the moments, channels, and triggers that drive the most bookings.
Re-engaging users ahead of demand spikes (holidays, weekends, public holidays, major events…) to increase booking frequency.
Retargeting campaigns tailored to each stage of the journey (search, comparison, booking) to maximize conversion.
Optimizing bids based on the actual value each user generates, rather than raw volume.
Implementing robust tracking to connect the revenue generated (bookings, subscriptions, LTV) to acquisition campaigns.
Prioritizing budgets toward the profiles who book most frequently or with the highest average basket.
Addict Mobile, a mobility marketing agency, supports transport, travel, and mobility players in structuring and optimizing their digital growth.
We activate every lever available on the market: Meta Ads, TikTok Ads, Google Ads (Search, App, YouTube), Apple Search Ads, Snapchat, and any other relevant source to generate qualified traffic for your transport, travel, and mobility apps.
We optimize your app’s engagement and visibility (multi-market store listings, geolocated keywords) to turn every visitor into a loyal user, including internationally.
We support transport operators, ride-hailing platforms, MaaS players, rental companies, and travel businesses, factoring in the evolving tracking landscape (GDPR, cookie deprecation, privacy) and the regulatory specifics of the transport and travel sector.
A full-funnel, performance-driven approach
We support mobility players across the entire user lifecycle, from traffic acquisition to retention. Our approach combines media expertise, creative performance, and data analysis to drive sustainable growth. The goal is to optimize every lever to maximize acquisition and the value generated by each user.
We generate high-quality traffic at scale by activating the best-performing channels. Our teams continuously optimize campaigns to maximize download volume while keeping acquisition costs under control, including during seasonal peaks. This approach lets you grow your audience quickly without compromising traffic quality.
We continuously test different formats, angles, and hooks to identify the best-performing creatives with travelers and mobility users. This rapid iteration lets us adapt messaging to audiences, destinations, and key moments in the journey. The goal is to improve click-through rate, installs, and overall performance.
We implement strategies to increase usage frequency and loyalty between trips or bookings. In parallel, we manage campaigns based on value to maximize the revenue generated by each user. This approach turns audience into sustainable growth.
Formats designed to capture attention, reassure on the service, and turn interest into bookings.
Content inspired by social media codes, featuring real travelers or users, designed to quickly capture attention and build trust. UGC lets you effectively test different editorial angles and improve acquisition performance. It’s especially well-suited to reassuring on the service experience.
Ideal for promoting a new destination, a new service, or an offer to new audiences.
Simple, impactful visuals to highlight an offer, a price, or a service promise (speed, simplicity, availability). Static ads let you quickly test different messages and optimize performance with an excellent cost-to-efficiency ratio. They’re especially effective for driving installs at scale.
Perfect for testing offers and maximizing conversion rate.
Dynamic formats that explain a booking journey, tease a destination, or present a mobility service. Motion design holds attention longer and helps make sense of sometimes complex services (MaaS, subscriptions, multimodality).
Ideal for explaining a service or a new mode of transport.
Immersive formats broadcast on premium environments to strengthen your mobility brand’s awareness and credibility. They reach a broad audience with strong visual impact, particularly when launching a new service or destination.
Well-suited to mobility players looking to strengthen their brand image at scale.
We manage your campaigns on Meta, Google, and TikTok to generate qualified, scalable traffic. Our data-driven approach lets us continuously optimize your performance, allocating budgets based on results. The goal is to maximize volume while ensuring audience quality.
We design creatives tailored to the codes of the sector (traveler UGC, native formats, service demonstrations) to capture attention and reassure on service quality. Our teams continuously test different angles, hooks, and formats to identify the best-performing levers.
We analyze booking journeys to identify friction points (payment, account creation, itinerary complexity) and opportunities for improvement. We run A/B tests to optimize conversion toward booking or subscription.
We implement robust tracking (MMP, GA4, server-side) to ensure reliable performance measurement, including across multi-device (web to app) and multi-market journeys. Our teams master attribution models tailored to the transport and travel sector (SKAN, multi-touch, last touch).
Working with a specialized mobility agency gives you access to advanced expertise in acquisition, loyalty between trips, and value-based campaign management.
We support you in a constantly evolving environment, shaped by seasonality, algorithm changes, and multi-market tracking constraints.
Our test & learn approach reaches qualified audiences with the goal of maximizing the overall value generated by each user
Our retargeting expertise ensures consistent engagement between trips and improves user retention.
Our experts analyze results daily to ensure the best possible value-based management for your organization.
Our experts help you identify the right acquisition levers, optimize your campaigns, and accelerate the growth of your transport, travel, or mobility app.
Choosing Addict Mobile, a mobility marketing agency, gives you access to comprehensive expertise across the entire funnel: acquisition, engagement, and value. We support transport, travel, and mobility players in structuring and optimizing their digital growth. Our performance-driven approach drives sustainable growth while maximizing the value of every user.
The best strategy relies on a multi-channel approach combining Meta Ads, Google Ads, Apple Search Ads, and TikTok to reach audiences at different points in their booking journey. Each channel serves specific goals: volume, intent, or discovery.
At Addict Mobile, a mobility marketing agency, we implement data-driven, geolocated strategies to generate qualified traffic while optimizing acquisition costs.
Usage frequency depends on both service quality and well-timed re-engagement (ahead of a weekend, a holiday period, a recurring trip). It’s essential to optimize journeys and notifications to encourage users to book again.
Addict Mobile’s teams analyze booking behavior and implement re-engagement strategies to increase usage frequency.
Maximizing audience value relies on managing campaigns based on users’ actual value (Value-Based Bidding) rather than volume alone. The goal is to identify and prioritize the profiles who book most frequently or with the highest average basket.
Addict Mobile supports mobility players in setting up tracking and value-based campaign management to maximize the revenue generated by their audience.
Reducing acquisition cost requires anticipating demand spikes (holidays, public holidays, weekends) and continuously optimizing campaigns and creatives. It’s essential to test different messages, formats, and audiences to identify the best-performing levers.
Addict Mobile improves performance through a data-driven approach and strong creative iteration capabilities.
Transport, travel, and mobility apps often operate across multiple cities or countries, with specific tracking constraints (GDPR, cookie deprecation, privacy). Sector players need to rely more heavily on first-party data and adapted technical solutions.
At Addict Mobile, we support our clients in setting up robust, geolocated tracking systems to maintain performance in a privacy-first, multi-market environment.
