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Health Marketing Agency
-31%
Acquisition Costs
80M+
Qualified Users Generated

Health Marketing Agency: turn your business into a profitable growth engine

Addict Mobile, a health marketing agency, supports wellness, diet, and fitness apps from acquisition to activation and retention, driving efficient growth while keeping ad budgets under control.

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Fitness & Health apps Challenges

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Acquisition in a Saturated, Seasonal Market

Addict Mobile, a health marketing agency, supports wellness, diet, and fitness apps from acquisition to activation and retention, driving efficient growth while keeping ad budgets under control.

Onboarding and Conversion to Premium Subscription

Many wellness apps rely on a freemium model. Converting a free user into a paying subscriber is often the main friction point, especially when the program’s value only becomes clear after several days of use.

Fighting Drop-Off and Declining Motivation

Motivation fades quickly: a large share of fitness, nutrition, or wellness app users abandon within the first few weeks. Without a suitable re-engagement strategy, the value generated by each user collapses rapidly. Our health marketing agency masters these challenges and offers a tailored plan.

Addict Mobile, Fitness & Health Marketing Agency: acquisition, activation & retention

Addict Mobile, a health marketing agency, supports industry players in structuring and scaling their digital acquisition.

Acquisition

We activate every lever available on the market: Meta Ads, TikTok Ads, Google Ads (Search, App, YouTube), and any other relevant source.

Activation & ASO

We optimize your app’s activation and store visibility to turn every user into an engaged member.

Strategic Consulting

We support fitness, nutrition, sports coaching, and mental wellness apps, factoring in platforms’ strict advertising policies on health and weight-loss claims, as well as the ARPP charter.

Our approach to growing your health app

A full-funnel, performance-driven approach

We support wellness, diet, and fitness apps across the entire user lifecycle, from acquisition to retention.

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Personalized Media Plan

We identify and activate the most profitable channels for your health or fitness app, managing your campaigns with a data-driven, ROI-focused approach.

Design & Creative iteration

We continuously produce and test creatives (UGC, videos, statics) tailored to each platform to maximize your performance.

Continuous Campaign Optimization

We continuously optimize your landing pages and store listings to convert more visitors into buyers through a test & learn approach.

Creative formats that perform best in health

Formats designed to capture attention, showcase your products, and turn interest into subscriptions.

UGC

Static Ads

Motion Design

CTV / Premium

Authentic content (before/after, testimonials, routines) that embodies transformation and results achieved. UGC is especially effective for humanizing your brand and improving acquisition performance.

Ideal for simply illustrating the results of a fitness, nutrition, or wellness program and removing barriers to sign-up.

Launch UGCs now

Clear, impactful visuals that quickly communicate your value proposition and product benefits. Static ads let you effectively test different messages while complying with platforms’ advertising policies on health and weight-loss claims.

Perfect for testing key messages (wellness, simplicity, guidance) at scale.

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Dynamic formats to explain features, journeys, or benefits in an educational way. Motion design is particularly well-suited to explaining a fitness or nutrition program or method.

Ideal for explaining a workout program, a meal plan, or a wellness routine.

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Immersive formats that strengthen your brand’s credibility and awareness in premium environments.

Well-suited to branding phases, building trust and supporting long-term growth.

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Expertise you can activate at every stage of your growth

Paid Social & Search

We manage your campaigns on Meta, Google, and TikTok to acquire qualified, high-potential users. Our data-driven approach lets us continuously optimize your performance while adapting strategies to the wellness and fitness sector’s advertising policies.

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UGC & Ads Creation

We create high-performing content that combines motivation, social proof, and impact to showcase your wellness and fitness programs. Our creatives comply with platform best practices and regulatory requirements on health claims while maximizing conversion.

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ASO & Onboarding

We analyze your sign-up and onboarding journeys to identify friction points and opportunities for improvement. Through a test & learn approach, we optimize your activation rates and turn users into active members.

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Tracking & Data

We implement reliable, structured tracking (MMP, server-side, GA4) to ensure accurate performance measurement, in compliance with the constraints specific to personal and health data.

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Retargeting & Full-Funnel Marketing

We deploy re-engagement strategies to support your users throughout their journey. The goal is to increase engagement, usage frequency, and long-term user value.

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Strategic Consulting

We support wellness, diet, and fitness apps on their growth challenges: launch, scaling, international expansion, and channel diversification, all while factoring in the sector’s specific requirements.

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Why work with a Health Marketing agency?

Working with a specialized health agency gives you access to advanced expertise in acquisition, activation, and retention, as well as the strict advertising policies specific to wellness and fitness apps. Whether you’re launching, scaling, or expanding internationally, we support you in activating the right levers and continuously optimizing your performance.

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Managing seasonal peaks

Our media approach lets us absorb and capitalize on demand peaks (January, summer prep) without spiking your acquisition costs.

Freemium → Premium Conversion

Our ASO and CRO expertise is specifically geared toward converting free users into paying subscribers, a key friction point in the sector.

Reducing Churn and Improving LTV

We design re-engagement strategies specifically built to counter the drop in motivation common to fitness, nutrition, and wellness apps.

A question about your health app acquisition strategy?

Our health marketing agency helps you identify the right acquisition levers, optimize your campaigns, and accelerate your organization’s growth.

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