Branding, the new performance driver
At Addict Mobile, a performance-driven branding agency, we create campaigns that build your brand while delivering measurable results.
By addressing the entire funnel, from awareness to conversion, we turn branding into a powerful growth driver across both app and web.
A Branding Agency Built for Performance
Building a brand and driving performance are no longer two opposing objectives.
At Addict Mobile, we manage branding campaigns with the same rigor as our acquisition campaigns, combining data, creative and media planning to achieve a clear objective.
By addressing the entire funnel, from awareness and consideration to conversion, our full-funnel approach helps sustainably improve your performance, not just your visibility.
Align Branding with Business Objectives
A branding campaign is only valuable if it contributes to your results.
Addict Mobile defines a branding strategy tailored to your entire funnel, identifying when brand awareness should drive performance.
Targeting, channels, messaging and budgets: our branding agency builds a media plan aligned with your growth objectives.
Manage Branding Like a Performance Campaign
Branding can be managed, tested and optimized just like acquisition.
Our branding agency manages your branding campaigns on a daily basis, tracking their actual contribution across the entire funnel, all the way through to conversion.
Creatives That Build the Brand and Drive Conversions
Effective branding creative goes beyond visual impact: it also needs to pave the way for conversion.
Our agency continuously produces and tests brand formats (video, motion, CTV) designed to support the entire funnel, from awareness to performance.
Measure the Real Impact of Branding on Performance
Without reliable measurement, branding remains a black box.
Addict Mobile implements tailored measurement models (Brand Lift, MMM, incrementality) to establish a clear link between your branding investments and performance results.
Our Approach Brings Full-Funnel, Branding and Performance Together
At Addict Mobile, branding is never disconnected from your business objectives.
We combine awareness and performance within the same funnel, ensuring that every impression, view and interaction contributes to a measurable outcome.
This full-funnel approach helps improve overall performance by building on brand awareness rather than treating it as a separate investment.
As partners of the leading platforms (Meta, Google, TikTok, YouTube, etc.), we activate your branding campaigns using the latest formats and data.
What our customers say about us
For the launch of Télérama Paris, Addict Mobile successfully combined the right budget allocation with continuous creative diversification to effectively support the launch of this new feature.
Annabelle Bizard
Head of Digital Marketing @Télérama
+250%
Budget in April
-18%
Meta CPI (last two weeks of April)
–24%
Meta CPA (last two weeks of April)
Addict Mobile provided us with an innovative user acquisition strategy focused first and foremost on retention and acquiring high-quality users. An approach fully aligned with our business challenges and our long-term growth objectives.
Sophie Descarrega
Mobile Marketing Director @Fidme
+26%
MAU
+8 points
retention at M+4
< 1,5 €
Average CPI on Google
Addict Mobile supports us in an ever-evolving app and crypto environment. Their technical expertise, tracking mastery, and creative guidance have enabled us to sustainably improve our performance.
Jean Habasque
Head of Growth @Coinhouse
-36%
CPA in 4 month
-40%
CPI on creative tests
25%
of media mix (Tiktok)
A question about your branding strategy?
Our branding agency experts help you define the right strategy, optimize your campaigns and connect brand building with measurable performance across the entire funnel.
What Is a Performance-Driven Branding Agency?
A branding agency manages brand awareness and brand image campaigns with a measurable performance objective. At Addict Mobile, this means addressing the entire funnel, from awareness and consideration to conversion, to ensure that every campaign directly contributes to your results.
Why Combine Branding and Performance?
Branding alone builds brand image, while performance eventually loses momentum without awareness. Combining both within a full-funnel approach helps drive sustainable results rather than treating them as opposing strategies.
How Do You Measure the Impact of a Branding Campaign?
Addict Mobile implements specific measurement models (Brand Lift, MMM and incrementality tests) to establish a clear link between your branding investments and performance metrics.
Can Branding Really Improve My Acquisition Performance?
Yes. Strong brand awareness can reduce acquisition costs further down the funnel and improve the quality of users acquired at the bottom of the funnel.
What Budget Should I Allocate to a Branding and Performance Strategy?
The budget depends on your market and objectives. Addict Mobile helps you define the right allocation between branding and performance, gradually adjusting it based on results.