Activating Meta Ads, Google App Campaigns, TikTok Ads, Unity Ads, AppLovin, and other key acquisition channels to generate qualified volume.
Structuring campaigns and managing investment to accelerate growth while keeping acquisition costs under control.
Leveraging data from your MMPs and SKAN to measure performance, ensure reliable attribution, and effectively manage your campaigns.
Identifying key moments in the player journey to detect churn risks and engagement opportunities.
Reactivating inactive players through personalized campaigns tailored to their behavior.
Continuously adapting messaging, hooks, and ad formats based on observed behavior to improve player engagement.
Analyzing acquisition journeys to identify friction points and improve the quality of acquired players.
Analyzing audiences and performance signals to identify player profiles most likely to generate long-term value.
Ongoing campaign optimization based on observed performance, focusing investment on the best-performing audiences and levers.
Addict Mobile supports game studios and publishers in managing and optimizing their marketing campaigns. Our expertise covers player acquisition, engagement, and retention to drive sustainable, long-term growth for your games.
We leverage the leading gaming acquisition channels—Meta Ads, Google App Campaigns, TikTok Ads, Unity Ads, AppLovin, and major specialized networks—to generate qualified players and support the scaling of your games.
We implement robust tracking through leading MMPs and leverage SKAN data to manage your campaigns. Our data-driven approach optimizes performance despite privacy constraints.
We support studios through launch, scaling, and growth challenges. Our teams help you structure a sustainable acquisition strategy tailored to the specifics of the gaming market.
A full-funnel, performance-driven approach
We support studios at every stage of their growth, from soft launch to international scaling. Our approach combines media strategy, creative excellence, and continuous optimization to drive sustainable growth for your games.
We identify and activate the highest-performing channels for your game, managing your campaigns with a data-driven, ROI-focused approach.
We continuously produce and test creatives (UGC, gameplay footage, videos, statics) tailored to each platform to maximize your performance.
We continuously optimize your campaigns through a test & learn approach to durably improve your CPI, ROAS, LTV, and the quality of acquired players.
Formats designed to capture players’ attention, showcase your gameplay, and turn interest into installs.
Authentic content that mirrors social media codes to capture attention and build trust. UGC creates immediate closeness with players and significantly improves campaign performance.
The goal is to quickly test creative hooks and effectively scale your acquisition campaigns.
Static visuals designed to quickly capture attention and highlight your gameplay, a feature, or a strong promise. Static ads let you rapidly test numerous messages, creative concepts, and hooks with an excellent cost-to-performance ratio.
We manage your campaigns across the leading gaming acquisition platforms to generate qualified players and maximize your return on investment. Our data-driven approach lets us continuously optimize your performance and identify the most profitable acquisition levers.
We design and produce creative content (UGC, gameplay footage, videos, statics) built to capture attention and drive installs. Each creative is tested and optimized to match the codes and performance requirements of each platform.
We implement reliable tracking through leading MMPs and leverage SKAN data to ensure accurate performance measurement. Our data-driven approach lets us optimize your campaigns and decision-making despite privacy constraints.
We support your game’s phased launch with a dedicated acquisition strategy. The goal: validate key KPIs, test creatives and acquisition channels, then prepare for sustainable scaling.
Working with a gaming marketing agency gives you access to expertise dedicated to game acquisition, engagement, and retention challenges. Whether you’re launching, scaling, or expanding internationally, Addict Mobile supports you in managing your campaigns, optimizing your performance, and building a sustainable strategy, despite tracking constraints and evolving platforms.
Grow your player base with an acquisition strategy designed to balance volume, quality, and profitability.
Optimize retention, player quality, and LTV with a value-driven acquisition strategy.
Structure your marketing strategy, investments, and campaigns to durably support your game’s growth.
Our experts help you identify the right acquisition levers, optimize your campaigns, and accelerate your app’s growth.
The video game market is extremely competitive. A gaming marketing agency brings expertise in player acquisition, media strategy, ad creative, and performance analysis to accelerate your game’s growth while keeping acquisition costs under control.
We support mobile game studios and publishers, whether casual, midcore, or hypercasual titles. Our teams work with you during soft launch as well as through scaling and international growth phases.
We activate the key mobile acquisition levers: Meta Ads, Google App Campaigns, TikTok Ads, Unity Ads, AppLovin, as well as other specialized networks depending on your game’s goals and profile.
Yes. We support studios in preparing and managing their soft launch to validate key KPIs, test creatives, optimize campaigns, and prepare a sustainable scale-up ahead of global launch.
We rely on leading Mobile Measurement Partners (MMP) as well as SKAN to track your campaign performance. This approach lets us optimize investment despite data privacy constraints.