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Media marketing Agency
-31%
Acquisition Costs
80M+
Qualified Users Generated

Media Marketing Agency to capture and engage your audience effectively

Addict Mobile, a media marketing agency, helps media and entertainment players grow their audience while maximizing the value generated by their users and building lasting loyalty.

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Médias Challenges

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Capturing Attention in a Saturated Environment

Between the growing number of content platforms, competition from social media for people’s time and attention, and reliance on algorithms (SEO, Discover, recommendations), capturing a qualified audience has become increasingly complex for both media and entertainment players.

Building Loyalty with a Fickle, Fast-Switching Audience

The relationship with attention has changed. Audiences flit between platforms, formats, and content: the challenge is no longer just to attract, but to turn one-time visitors into regular users loyal to your media or entertainment brand.

Boosting Long-Term Revenue

Traffic volume isn’t enough if acquired users don’t generate value. The challenge is to manage campaigns based on users’ actual value (subscribers, purchases, LTV) rather than volume alone, in order to maximize the revenue generated by every euro invested.

Addict Mobile, Media Marketing Agency: acquisition, engagement & value

Addict Mobile, a media marketing agency, supports media and entertainment players in structuring and optimizing their digital growth.

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Acquisition

We activate every lever available on the market: Meta Ads, TikTok Ads, Google Ads (Search, App, YouTube), Snapchat, and any other relevant source.

Activation & ASO

We optimize the engagement and visibility of your content and apps to turn every visitor into a loyal user.

Expertise & Compliance

We support press publishers, digital-native media, streaming platforms, and entertainment players, factoring in the sector’s evolving tracking landscape (GDPR, cookie deprecation, privacy).

Our approach to growing your media

A full-funnel, performance-driven approach

Our media marketing agency supports industry players across the entire user lifecycle, from traffic acquisition to loyalty. Our approach combines media expertise, creative performance, and data analysis to drive sustainable growth. The goal is to optimize every lever to maximize audience and user value.

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Continuous campaign optimization

We generate high-quality traffic at scale by activating the best-performing channels. Our teams continuously optimize campaigns to maximize volume while keeping acquisition costs under control. This approach lets you grow your audience quickly without compromising traffic quality.

Design & Creative Iteration

We continuously test different formats, editorial angles, and hooks to identify the best-performing content. This rapid iteration lets us adapt messaging to audiences and platforms. The goal is to improve click-through rates, engagement, and overall performance.

Engagement & Value

We implement strategies to increase retention and visit frequency. In parallel, we manage campaigns based on value to maximize the revenue generated by each user. This approach turns audience into sustainable growth.

Creative formats that perform best in media

Formats designed to capture attention, showcase your products, and turn interest into subscriptions.

UGC

Static Ads

Motion Design

CTV / Premium

Content inspired by social media codes, designed to quickly capture attention and generate traffic. UGC lets you effectively test different editorial angles and improve acquisition performance. It’s especially well-suited to authentically reaching new audiences.

Ideal for promoting articles, videos, or content to new audiences.

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Simple, impactful visuals to highlight a headline, key information, or editorial promise. Static ads let you quickly test different messages and optimize performance with an excellent cost-to-efficiency ratio. They’re especially effective for driving clicks at scale.

Perfect for testing headlines and maximizing click-through rate.

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Dynamic formats that tease content, tell a story, or explain a topic. Motion design holds attention longer and drives engagement with more complex content. It also helps showcase richer editorial formats.

Ideal for promoting educational content or longer formats.

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Immersive formats broadcast on premium environments to strengthen your media brand’s awareness and credibility. They reach a broad audience with strong visual impact. These formats fit within branding and long-term growth strategies.

Well-suited to media outlets looking to strengthen their brand image and audience.

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Expertise you can activate at each stage of your growth

Paid Social & Search

Our media marketing agency manages your campaigns on Meta, Google, and TikTok to generate qualified, scalable traffic. Our data-driven approach lets us continuously optimize your performance, allocating budgets based on results. The goal is to maximize volume while ensuring audience quality.

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Ads & UGC Creation

We design creatives tailored to the codes of each platform and sector (UGC, native formats, teasers, editorial content) to capture attention in saturated environments. Our teams continuously test different angles, hooks, and formats to identify the best-performing levers. This approach significantly improves click-through rates and engagement.

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Funnel Optimization

We analyze user journeys to identify friction points and opportunities for improvement. We run A/B tests to optimize engagement, navigation, and conversion toward key goals such as sign-up or subscription. This approach maximizes the value generated by every visit.

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Tracking & Data

We implement robust tracking (MMP, GA4, server-side) to ensure accurate measurement of your performance. Data analysis allows us to better understand user behavior and optimize your campaigns. Our media marketing agency also specializes in attribution models tailored to media and entertainment companies (SKAN, multi-touch, last-touch, etc.).

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Retargeting & Re-engagement

We deploy retargeting ad campaigns to encourage users to regularly return to your content. Messaging and creatives are tailored to each audience’s engagement level to increase visit frequency. The goal is to turn a one-time visitor into a loyal user.

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Strategic Consulting

We support media players on their growth challenges, revenue diversification, and adaptation to market changes. We bring a comprehensive view to help structure an effective, sustainable strategy. Our goal is to help you make the right decisions in a constantly evolving environment.

 
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Why work with a Media Marketing agency?

Working with a media marketing agency gives you access to advanced expertise in traffic acquisition and value-based campaign management.

We support you in a constantly evolving environment, shaped by algorithm changes and tracking constraints.

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Qualified traffic at scale

Our test & learn approach reaches qualified audiences with the goal of maximizing overall value.

Improving engagement and retention

Our retargeting expertise ensures consistent engagement and improves retention.

LTV Optimization

Our experts analyze results daily to ensure the best possible LTV for your organization.

A question about your media acquisition strategy?

Our media marketing agency helps you identify the right acquisition levers, optimize your campaigns, and accelerate your organization’s growth.

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