DTM #2: I need to limit Android campaigns because iOS…
User Acquisition myth #2: I need to limit Android campaigns because iOS users are more qualified. This widespread myth is based on generalizations...
Published on 3 October 2023NEWS
Discover our market analysis and tips for successful mobile campaigns
2 major topics for DMEXCO 2023: AI and Privacy
We’ll skip the details about the barbecue offered by Eyeo, the privacy player, and the DMEXCO Party hosted by MMA Germany, AppsFlyer, and...
Published on 25 September 2023
How to set-up your MMP for SKAN 4.0?
Meta’s recent announcement of SKAN 4.0 support in July 2023 accelerated its adoption worldwide. This adoption was ultimately delayed due to the discovery...
Published on 13 September 2023
DTM #1: Launching only Google and Meta is all I…
User Acquisition myth #1: “Launching only Google and Meta is all I need for successful UA campaigns.” The question of whether there is...
Published on 5 September 2023
Best Practices for Custom Product Pages
– by Taya Franchville, App Growth Consultant at AppTweak In December 2021, Apple announced the release of custom product pages (CPPs). App marketers...
Published on 10 July 2023
Connected TV: a new performance-based acquisition channel for apps
Considered an emerging channel for user acquisition, connected TV, or CTV, is the next trend to keep up with for application publishers seeking...
Published on 16 June 2023
[Replay] Connected TV: All you need to know to crack…
Watch the replay of our presentation with FuboTV at the last MAU Vegas and dive into Connected TV, the future of mobile acquisition!...
Published on 14 June 2023
App Store Optimization: a real acquisition lever
The Android Play Store and iOS App Store are the only entry points to download an app. Every user must go through them,...
Published on 26 April 2023
UGC: Boost the performance of your UA campaigns
In a world where consumers are increasingly skeptical of traditional advertising messages, UGC or User Generated Content formats have gradually found their...
Published on 5 April 2023
