Why use a User Acquisition agency when you already have…
There’s no doubt that the User Acquisition (UA) team you’ve built up over time is some of the best professionals in this field....
Published on 7 December 2021NEWS
Discover our market analysis and tips for successful mobile campaigns
ASO: don’t underestimate the importance of your store pages
Store pages are the entry point for all your app users. Every user will see the page, so it has to be clear...
Published on 22 November 2021
Why should you consider Q5 in your end-of-year media plan?
As we explained to you last year, you should not miss the time in 2021 when CPMs are the lowest of the year....
Published on 12 November 2021
Mobile App marketing: what you shouldn’t miss out on this…
UA sources, Market News, Expert Articles… all the news you shouldn’t miss this summer about user acquisition and mobile marketing. 1. UA sources...
Published on 31 August 2021
The new Google Tax : Addict Mobile’s solution
Since November 2020, Google decided to expand surchargers on digital services to advertisers in specific countries. This new Google Tax is already active for...
Published on 8 June 2021
What is Ad Fatigue and how to avoid it?
La creative fatigue, ou Ad Fatigue, désigne la baisse de performance d’une publicité lorsque les utilisateurs l’ont vue trop souvent. Cette surexposition visuelle...
Published on 17 February 2021
Adjust’s Dating apps marketing guide 2021
If we take a look at the dating apps industry in 2020, we can see a large progression. As App Annie points out:...
Published on 16 February 2021
Mobile User Acquisition: Trends and Challenges of 2021
2020 was the year of the global health crisis, which further accelerated the growth of mobile phone use: more time spent on phones,...
Published on 27 January 2021
AppsFlyer’s Fraud Report: Fraud decreases by 30% year-over-year.
The Appsflyer 2020 report on app install fraud is out and notes a 30% decrease in fraudulent installations. Global Trends to take away:...
Published on 20 January 2021
