Meta campaigns are a must-have for mobile user acquisition. But with algorithms, bidding strategies, audience targeting, and creative optimization, it’s easy to get...
Published on 2 April 2025
Discover our User Acquisition Digest, your monthly update on the latest trends and news in mobile marketing and user acquisition! Apple boosts app...
Published on 25 March 2025
Meet Romain Soubrier, Art Director at Addict Mobile. Since joining Addict Mobile in 2017, Romain has witnessed the evolution of creative production in...
Published on 24 March 2025
Discover our User Acquisition Digest, your monthly update on the latest trends and news in mobile marketing and user acquisition! Major Update on...
Published on 25 February 2025
Over the past few years, the rise of social platforms has pushed brands to rethink their advertising strategies. In particular, with TikTok’s rapid...
Published on 18 February 2025
Discover our User Acquisition Digest, your monthly update on the latest trends and news in mobile marketing and user acquisition! By the way,...
Published on 29 January 2025
Mobile attribution has undergone significant changes in recent years, largely driven by Apple’s App Tracking Transparency (ATT), which has reshaped data collection and...
Published on 28 January 2025
Meet Jean-Elisée, Tech Lead Back End at Addict Mobile. Joining the team in 2022 as a Development Engineer, Jean-Elisée quickly advanced to the...
Published on 27 January 2025
App Store Optimization (ASO) is a cornerstone for maximizing the effectiveness of user acquisition campaigns. By enhancing an app’s visibility and appeal on...
Published on 2 January 2025
