Interview with Jean-Elisée Yao, Tech Lead Back End
Meet Jean-Elisée, Tech Lead Back End at Addict Mobile. Joining the team in 2022 as a Development Engineer, Jean-Elisée quickly advanced to the...
Published on 27 January 2025NEWS
Discover our market analysis and tips for successful mobile campaigns
Behind the Screen #1: Lessons Learned in ASO
App Store Optimization (ASO) is a cornerstone for maximizing the effectiveness of user acquisition campaigns. By enhancing an app’s visibility and appeal on...
Published on 2 January 2025
6 App Marketing trends to watch in 2025
The app marketing industry is constantly evolving, and 2025 promises to bring new trends and opportunities. From emerging channels to shifting user expectations...
Published on 17 December 2024
How Moloco reshapes Mobile Performance Optimization
Moloco’s mission is to empower businesses of all sizes to grow through operational machine learning. With Moloco’s machine learning (ML) platform for growth...
Published on 3 December 2024
UA Digest #2: What’s new this month?
Check out our User Acquisition Digest, your monthly roundup of the latest news and trends in user acquisition! Meta innovates: Threads, subscriptions, and...
Published on 28 November 2024
Interview with Carla Vassalo, Team Lead UA and UGC Manager
Meet Carla, Team Lead UA and UGC Manager at Addict Mobile. Since joining in 2022 as a UA Manager, Carla has gradually taken on...
Published on 21 November 2024
Creative testing: 3 key steps for high-performing ads
Creatives are the backbone of acquisition! As tracking users becomes more challenging, the impact of creatives is more crucial than ever for capturing...
Published on 18 November 2024
Black Friday and User Acquisition: Winning Strategies for Your App
As every year, Black Friday is one of the biggest shopping events around. Many major brands take advantage of this period to capitalize...
Published on 31 October 2024
UA Digest #1: What’s new this month?
Check out our User Acquisition Digest, your monthly roundup of the latest news and trends in user acquisition! AEM now supported on Adjsut...
Published on 29 October 2024
