Granularity in UA: the key to creative performance
In user acquisition, creatives are a key driver to maximize campaign efficiency. To fully leverage this potential, it’s important to understand what works...
Published on 2 October 2024NEWS
Discover our market analysis and tips for successful mobile campaigns
The Addict Mobile Hub: The ultimate UA platform for maximum…
We are thrilled to introduce our brand new product: the Addict Mobile HUB. This innovative platform is designed to simplify UA campaign analysis....
Published on 2 September 2024
UA: How GenAI helps us diversify our creative production
-5% CPI, +23 points ROAS, GenAI creatives are increasingly becoming a performance driver for apps. When combined with a traditional approach, they allow...
Published on 8 July 2024
Interview with Chloé Morant, Senior UA Manager and ASO Team…
Meet Chloé, Senior UA Manager and ASO Team Leader at Addict Mobile. She joined in 2021 as a UA Manager and is now...
Published on 11 June 2024
Our 4 Tips for UA Creatives That Convert
We cannot emphasize enough: creativity is crucial for the success of user acquisition campaigns. It’s an essential element that can greatly impact performance...
Published on 20 May 2024
Interview with Frederique Pager, Chief Marketing Officer at Addict Mobile
Meet Frederique Pager, Chief Marketing Officer at Addict Mobile for five years. She first joined in 2016 as sales manager France and now...
Published on 24 April 2024
The power of performance-driven organic growth on social media for…
In the dynamic and competitive landscape of app user acquisition, marketers are constantly seeking innovative strategies to drive growth, engagement, and revenue. One...
Published on 10 April 2024
DTM #9: App install campaigns on CTV don’t enable me…
User Acquisition myth #9: App install campaigns on CTV don’t enable me to acquire users for my app profitably Drawing parallels between CTV...
Published on 29 March 2024
How Can Apple Search Ads Boost User Acquisition Strategies?
To promote user acquisition strategies in the digital landscape, developers and marketers are continuously exploring methods that deliver measurable outcomes. Apple Search Ads (ASA) emerges...
Published on 29 March 2024
