Performance-based Web Acquisition: Google Does Not Limit Itself to the…
In web acquisition, the Google Ads ad-network is comprised of two main options well known to advertisers: the Search and the Display. In...
Published on 19 December 2019NEWS
Discover our market analysis and tips for successful mobile campaigns
The absolute basics of app tracking
In 2022, there were 5.31 billion unique mobile phone users, representing 67,1% of the world’s population. This device has clearly become a must....
Published on 23 September 2019
Key advice to create killer visuals to optimize your acquisition…
In a world where an image is worth a thousand words, creatives are key elements in differentiating brands. Especially in the field of...
Published on 1 August 2019
App Store Optimization (ASO): do not ignore the importance of…
194 billion. This is the number of applications downloaded in 2018 worldwide on Apple and Google stores. A figure that makes you almost...
Published on 3 July 2019
CPI: The criteria that impact its value – Emphasis on…
When it comes to application and acquisition strategy, the key market indicator is never far away: that is to say the CPI, or...
Published on 28 June 2019
