For a long time, marketing performance was mainly about conversion. Generating purchases, measurable leads, or app installs was enough to steer acquisition strategies....
Published on 9 February 2026
In acquisition, finding the right balance between branding and performance remains a central topic. Branding is often associated with awareness and long-term impact,...
Published on 27 January 2026
Discover our User Acquisition Digest, your monthly update on the latest trends and news in performance marketing! AppsFlyer: what 2025 data already signals...
Published on 27 January 2026
In 2026, retail marketing is evolving in a more constrained environment. Acquisition costs are rising, and e-commerce journeys are increasingly fragmented between website...
Published on 15 January 2026
In 2026, retailers operate in an environment where attracting qualified shoppers, controlling costs, and boosting conversion are key challenges. Whether acquisition happens on...
Published on 5 January 2026
Having good creatives is essential. But what truly makes the difference is knowing where to find inspiration and how to produce more efficiently...
Published on 10 December 2025
2026 is shaping up to be a pivotal year for performance marketing. With new growth channels emerging, AI-driven automation accelerating, evolving measurement models,...
Published on 2 December 2025
– by Oriane Ineza, Content Marketing Specialist at AppTweak In an increasingly competitive app market, visibility is everything, and a solid, comprehensive set...
Published on 30 November 2025
Discover our User Acquisition Digest, your monthly update on the latest trends and news in mobile marketing and user acquisition! AppsFlyer unveils eight...
Published on 26 November 2025
