All keywords and definitions to understand performance marketing

A

• A/B Testing
• Ad Exchange
• Ad fatigue
• Ad Impression
• Ad Network
• AdAttributionKit
• Android Privacy Sandbox
• AOV
• App Tracking Transparency (ATT)
• ARPU
• ASO
• Attribution Window

C

• Churn Rate
• Click Through Rate (CTR)
• Cohort Analysis
• Connected TV (CTV)
• Conversion Rate (CVR)
• Conversion Rate Optimization
• Cost per Action (CPA)
• Cost per Click (CPC)
• Cost per Install (CPI)
• Cost per Lead (CPL)
• Cost per Mille (CPM)
• Cost per Order (CPO)
• Cost per Sale (CPS)
• Cost Per View (CPV)
• Creative Performance
• Custom Product Pages (CPP)
• Customer Acquisition Cost (CAC)

D

• Data Anonymization
• Data Management Platform (DMP)
• Deep Link
• Demand-side Platform (DSP)
• Deterministic Model

F

• First-Party Data

G

• Google Ads Conversion Tracking

H

• Hook Rate

I

• IDFA
• In-app Purchase (IAP)
• Incrementality
• Interstitial Ad

L

• Last Click Attribution
• Lifetime Value (LTV)
• Lookalike Audience

M

• Marketing Mix Modeling (MMM)
• MMP (Mobile Measurement Partners)
• Mobile Attribution
• Mobile User Acquisition
• Monetization
• Monthly Active Users (MAU)
• Multi-Touch Attribution

O

• Organic Install

P

• Performance Marketing
• Playable Ads
• Probabilistic Model

R

• Re-engagement
• Real-Time Bidding (RTB)
• Regression Model
• Retargeting
• Retention Rate
• ROAS
• ROI

S

• SDK (Software Development Kit)
• SKAdNetwork
• Supply-Side Platform (SSP)

U

• UGC (User Generated Content)
• User Engagement

W

• Web-to-App