In the dynamic and competitive landscape of app user acquisition, marketers are constantly seeking innovative strategies to drive growth, engagement, and revenue. One...
Published on 10 April 2024
To promote user acquisition strategies in the digital landscape, developers and marketers are continuously exploring methods that deliver measurable outcomes. Apple Search Ads (ASA) emerges...
Published on 29 March 2024
With 2.2 billion active mobile gamers worldwide and consumer spending reaching $107.3 billion in 2023, the mobile gaming market remains a thriving sector....
Published on 18 March 2024
The Digital Markets Act, a European legislation aimed at regulating the activities of major companies in the digital sector, will come into effect...
Published on 4 March 2024
User Acquisition Myth #8: I have an in-house team, I don’t need a mobile marketing agency to manage my UA campaigns When an...
Published on 14 February 2024
Explore this Meta glossary to discover or review your vocabulary related to this essential User acquisition channel. Advertising Placements on Meta Products Various...
Published on 28 January 2024
In our previous two articles (part 1 and part 2), we talked about the key points to follow during a mobile game soft...
Published on 15 January 2024
In our first article, we explained the importance of a soft launch for the release of a mobile game: how to correctly identify...
Published on 18 December 2023
Within specialized acquisition agencies, various teams collaborate to achieve customer-set objectives. Through their roles and responsibilities, the operational teams position themselves at the...
Published on 13 December 2023
