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DTM #8: I have an in-house team, I don’t need…

User Acquisition Myth #8: I have an in-house team, I don’t need a mobile marketing agency to manage my UA campaigns When an...

Published on 14 February 2024

Do you speak Meta?

Explore this Meta glossary to discover or review your vocabulary related to this essential User acquisition channel. Advertising Placements on Meta Products Various...

Published on 28 January 2024

(Part 3) Soft launch: our key tips to succeed in…

In our previous two articles (part 1 and part 2), we talked about the key points to follow during a mobile game soft...

Published on 15 January 2024

(Part 2) Soft launch: our key tips to succeed in…

In our first article, we explained the importance of a soft launch for the release of a mobile game: how to correctly identify...

Published on 18 December 2023

Operational teams at the forefront of the success of app…

Within specialized acquisition agencies, various teams collaborate to achieve customer-set objectives. Through their roles and responsibilities, the operational teams position themselves at the...

Published on 13 December 2023

(Part 1) Soft Launch: our key tips to succeed in…

A game’s soft launch is full of excitement and tension and is always eagerly awaited by the production teams. After months, even years,...

Published on 3 December 2023

6 good reasons to outsource user acquisition even if you…

For applications seeking to maximize their visibility and growth, user acquisition is a major challenge. While some already have knowledge in the field,...

Published on 21 November 2023

DTM #2: I need to limit Android campaigns because iOS…

User Acquisition myth #2: I need to limit Android campaigns because iOS users are more qualified. This widespread myth is based on generalizations...

Published on 3 October 2023

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