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The power of performance-driven organic growth on social media for…

In the dynamic and competitive landscape of app user acquisition, marketers are constantly seeking innovative strategies to drive growth, engagement, and revenue.   One...

Published on 10 April 2024

How Can Apple Search Ads Boost User Acquisition Strategies?

To promote user acquisition strategies in the digital landscape, developers and marketers are continuously exploring methods that deliver measurable outcomes. Apple Search Ads (ASA) emerges...

Published on 29 March 2024

Do you speak mobile gaming?

With 2.2 billion active mobile gamers worldwide and consumer spending reaching $107.3 billion in 2023, the mobile gaming market remains a thriving sector....

Published on 18 March 2024

DTM #8: I have an in-house team, I don’t need…

User Acquisition Myth #8: I have an in-house team, I don’t need a mobile marketing agency to manage my UA campaigns When an...

Published on 14 February 2024

Do you speak Meta?

Explore this Meta glossary to discover or review your vocabulary related to this essential User acquisition channel. Advertising Placements on Meta Products Various...

Published on 28 January 2024

(Part 3) Soft launch: our key tips to succeed in…

In our previous two articles (part 1 and part 2), we talked about the key points to follow during a mobile game soft...

Published on 15 January 2024

(Part 2) Soft launch: our key tips to succeed in…

In our first article, we explained the importance of a soft launch for the release of a mobile game: how to correctly identify...

Published on 18 December 2023

Operational teams at the forefront of the success of app…

Within specialized acquisition agencies, various teams collaborate to achieve customer-set objectives. Through their roles and responsibilities, the operational teams position themselves at the...

Published on 13 December 2023

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