With 2.2 billion active mobile gamers worldwide and consumer spending reaching $107.3 billion in 2023, the mobile gaming market remains a thriving sector....
Published on 18 March 2024
The Digital Markets Act, a European legislation aimed at regulating the activities of major companies in the digital sector, will come into effect...
Published on 4 March 2024
Discover the central role of Marianna Moreno, Product Owner at Addict Mobile, at the intersection of various departments and client needs. For over...
Published on 20 February 2024
User Acquisition Myth #8: I have an in-house team, I don’t need a mobile marketing agency to manage my UA campaigns When an...
Published on 14 February 2024
Explore this Meta glossary to discover or review your vocabulary related to this essential User acquisition channel. Advertising Placements on Meta Products Various...
Published on 28 January 2024
User Acquisition myth #7: I have to limit my UA campaigns on iOS because performance measurement is no longer possible. Following the iOS...
Published on 24 January 2024
In our previous two articles (part 1 and part 2), we talked about the key points to follow during a mobile game soft...
Published on 15 January 2024
User Acquisition myth #6: UGC formats are not profitable for my UA campaigns One might think that UGC formats are too expensive, especially...
Published on 8 January 2024
Discover the diversity of traditions and celebrations that define the holiday season by exploring our glossary! Bodhi day Buddhist celebration observed on December...
Published on 20 December 2023
