Mobile attribution has undergone significant changes in recent years, largely driven by Apple’s App Tracking Transparency (ATT), which has reshaped data collection and...
Published on 28 January 2025
Meet Jean-Elisée, Tech Lead Back End at Addict Mobile. Joining the team in 2022 as a Development Engineer, Jean-Elisée quickly advanced to the...
Published on 27 January 2025
App Store Optimization (ASO) is a cornerstone for maximizing the effectiveness of user acquisition campaigns. By enhancing an app’s visibility and appeal on...
Published on 2 January 2025
The app marketing industry is constantly evolving, and 2025 promises to bring new trends and opportunities. From emerging channels to shifting user expectations...
Published on 17 December 2024
Moloco’s mission is to empower businesses of all sizes to grow through operational machine learning. With Moloco’s machine learning (ML) platform for growth...
Published on 3 December 2024
Check out our User Acquisition Digest, your monthly roundup of the latest news and trends in user acquisition! Meta innovates: Threads, subscriptions, and...
Published on 28 November 2024
Meet Carla, Team Lead UA and UGC Manager at Addict Mobile. Since joining in 2022 as a UA Manager, Carla has gradually taken on...
Published on 21 November 2024
Creatives are the backbone of acquisition! As tracking users becomes more challenging, the impact of creatives is more crucial than ever for capturing...
Published on 18 November 2024
As every year, Black Friday is one of the biggest shopping events around. Many major brands take advantage of this period to capitalize...
Published on 31 October 2024
