Interview with Frederique Pager, Chief Marketing Officer at Addict Mobile
Meet Frederique Pager, Chief Marketing Officer at Addict Mobile for five years. She first joined in 2016 as sales manager France and now...
Published on 24 April 2024NEWS
Discover our market analysis and tips for successful mobile campaigns
The power of performance-driven organic growth on social media for…
In the dynamic and competitive landscape of app user acquisition, marketers are constantly seeking innovative strategies to drive growth, engagement, and revenue. One...
Published on 10 April 2024
DTM #9: App install campaigns on CTV don’t enable me…
User Acquisition myth #9: App install campaigns on CTV don’t enable me to acquire users for my app profitably Drawing parallels between CTV...
Published on 29 March 2024
How Can Apple Search Ads Boost User Acquisition Strategies?
To promote user acquisition strategies in the digital landscape, developers and marketers are continuously exploring methods that deliver measurable outcomes. Apple Search Ads (ASA) emerges...
Published on 29 March 2024
Do you speak mobile gaming?
With 2.2 billion active mobile gamers worldwide and consumer spending reaching $107.3 billion in 2023, the mobile gaming market remains a thriving sector....
Published on 18 March 2024
Digital Markets Act and Mobile Apps: What is changing?
The Digital Markets Act, a European legislation aimed at regulating the activities of major companies in the digital sector, will come into effect...
Published on 4 March 2024
Interview with Marianna Moreno, Product Owner at Addict Mobile
Discover the central role of Marianna Moreno, Product Owner at Addict Mobile, at the intersection of various departments and client needs. For over...
Published on 20 February 2024
DTM #8: I have an in-house team, I don’t need…
User Acquisition Myth #8: I have an in-house team, I don’t need a mobile marketing agency to manage my UA campaigns When an...
Published on 14 February 2024
Do you speak Meta?
Explore this Meta glossary to discover or review your vocabulary related to this essential User acquisition channel. Advertising Placements on Meta Products Various...
Published on 28 January 2024
