Within specialized acquisition agencies, various teams collaborate to achieve customer-set objectives. Through their roles and responsibilities, the operational teams position themselves at the...
Published on 13 December 2023
A game’s soft launch is full of excitement and tension and is always eagerly awaited by the production teams. After months, even years,...
Published on 3 December 2023
In March 2021, Meta introduced the Aggregated Event Measurement (AEM) protocol, enabling the collection of campaign performance data while preserving user privacy. Initially...
Published on 29 November 2023
For applications seeking to maximize their visibility and growth, user acquisition is a major challenge. While some already have knowledge in the field,...
Published on 21 November 2023
User Acquisition myth #2: I need to limit Android campaigns because iOS users are more qualified. This widespread myth is based on generalizations...
Published on 3 October 2023
Since May 2021 (iOS 14.5), Apple has implemented the ATT, which limits the feedback of data for advertising campaigns. Apple’s aim is to...
Published on 25 January 2023
According to the State of Mobile report from App Annie, in 2022, TikTok was again confirmed as one of the biggest growing applications...
Published on 14 September 2022
You’ve probably noticed that for some time now Google has been recommending the integration of Firebase for managing mobile application installation campaigns on...
Published on 15 June 2022
In recent years, the mobility-as-a-services offering has diversified considerably. Hybrid bikes, scooter and bike rental, price, journey and transport method comparison sites now...
Published on 1 March 2022
