Interview with Romain Soubrier, Art Director
Meet Romain Soubrier, Art Director at Addict Mobile. Since joining Addict Mobile in 2017, Romain has witnessed the evolution of creative production in...
Published on 24 March 2025NEWS
Discover our market analysis and tips for successful mobile campaigns
Creative testing: 3 key steps for high-performing ads
Creatives are the backbone of acquisition! As tracking users becomes more challenging, the impact of creatives is more crucial than ever for capturing...
Published on 18 November 2024
Granularity in UA: the key to creative performance
In user acquisition, creatives are a key driver to maximize campaign efficiency. To fully leverage this potential, it’s important to understand what works...
Published on 2 October 2024
UA: How GenAI helps us diversify our creative production
-5% CPI, +23 points ROAS, GenAI creatives are increasingly becoming a performance driver for apps. When combined with a traditional approach, they allow...
Published on 8 July 2024
Our 4 Tips for UA Creatives That Convert
We cannot emphasize enough: creativity is crucial for the success of user acquisition campaigns. It’s an essential element that can greatly impact performance...
Published on 20 May 2024
The challenges of creatives in app install
Creativity is a key element of any user acquisition strategy. Mastering all the challenges related to the sector and deploying the necessary resources...
Published on 27 November 2023
Mastering CTV Creatives to Engage App Users
In 2023, connected TV, or CTV, has definitively established itself as a viable, performance-oriented acquisition channel for mobile app publishers. The vast majority...
Published on 2 October 2023
[Replay] Creatives for Performing UA Campaigns
The latest edition of the App Growth Summit took place in Paris on May 11th and Addict Mobile was very happy to be...
Published on 24 May 2023
Are creatives the new targeting in a post iOS 14…
The arrival of iOS 14 has limited ad targeting options: it means less data collected and the data is less accurate. So we...
Published on 12 April 2022
