(Part 1) Soft Launch: our key tips to succeed in…
A game’s soft launch is full of excitement and tension and is always eagerly awaited by the production teams. After months, even years,...
Published on 3 December 2023A game’s soft launch is full of excitement and tension and is always eagerly awaited by the production teams. After months, even years,...
Published on 3 December 2023In a world where consumers are increasingly skeptical of traditional advertising messages, UGC or User Generated Content formats have gradually found their...
Published on 5 April 2023According to the State of Mobile report from App Annie, in 2022, TikTok was again confirmed as one of the biggest growing applications...
Published on 14 September 2022A few months ago, we discussed the importance of creatives in your mobile acquisition campaigns and how to find creative that works and...
Published on 13 July 2022The arrival of iOS 14 has limited ad targeting options: it means less data collected and the data is less accurate. So we...
Published on 12 April 2022In recent years, the mobility-as-a-services offering has diversified considerably. Hybrid bikes, scooter and bike rental, price, journey and transport method comparison sites now...
Published on 1 March 2022The app economy has grown steadily in 2021. According to App Annie, user spending on app stores reached a total of $ 135...
Published on 17 January 2022In a world where an image is worth a thousand words, creatives are key elements in differentiating brands. Especially in the field of...
Published on 1 August 2019