Between multiplying formats, adapting to platform-specific codes, and the constant need for creative refresh, production has become a central challenge for marketing teams....
Published on 25 June 2025
Meet Romain Soubrier, Art Director at Addict Mobile. Since joining Addict Mobile in 2017, Romain has witnessed the evolution of creative production in...
Published on 24 March 2025
Creatives are the backbone of acquisition! As tracking users becomes more challenging, the impact of creatives is more crucial than ever for capturing...
Published on 18 November 2024
In user acquisition, creatives are a key driver to maximize campaign efficiency. To fully leverage this potential, it’s important to understand what works...
Published on 2 October 2024
-5% CPI, +23 points ROAS, GenAI creatives are increasingly becoming a performance driver for apps. When combined with a traditional approach, they allow...
Published on 8 July 2024
We cannot emphasize enough: creativity is crucial for the success of user acquisition campaigns. It’s an essential element that can greatly impact performance...
Published on 20 May 2024
Creativity is a key element of any user acquisition strategy. Mastering all the challenges related to the sector and deploying the necessary resources...
Published on 27 November 2023
In 2023, connected TV, or CTV, has definitively established itself as a viable, performance-oriented acquisition channel for mobile app publishers. The vast majority...
Published on 2 October 2023
The latest edition of the App Growth Summit took place in Paris on May 11th and Addict Mobile was very happy to be...
Published on 24 May 2023
