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The importance of Firebase in managing Google UAC campaigns

You’ve probably noticed that for some time now Google has been recommending the integration of Firebase for managing mobile application installation campaigns on...

Published on 15 June 2022

Are creatives the new targeting in a post iOS 14…

The arrival of iOS 14 has limited ad targeting options: it means less data collected and the data is less accurate. So we...

Published on 12 April 2022

New technology for declining video in record time, meeting the…

With this new technology, we address one of the major challenges in user acquisition: continuously updating creative assets to avoid the phenomenon of...

Published on 2 February 2022

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